Amex Is Turning Harry Styles Fandom Into a Membership Perk
American Express is building a fandom strategy across music, and Harry Styles is the latest example.
View ArticleWalmart+ Is Growing Faster Than Ever as the Retailer Loads on More Perks
Walmart has kept the annual price at $98 since launching in 2020.
View ArticleJon Cook Steps Down as VML and WPP Creative Boss, Eric Campbell to Succeed
Cook spent three decades at VML and helped WPP's transformation from the top
View ArticleAds of the Week: 10 Campaigns That Caught Our Eye, From On to KFC
On, KFC, Reebok, Chili’s, the Washington Post, and more are behind the week’s most notable ads.
View ArticleAsics Enlists Sigourney Weaver to Document Habits of the Couch-Bound Human
Asics' satirical nature documentary for World Mental Health Day urges people to move.
View ArticleFrom Awareness to Action: Rethinking Mental Health Campaigns
How to leverage athletes’ influence, choosing high-dwell placements, and avoiding tokenism.
View ArticleThe Great Brand Secret: Know Exactly Who You Are ft. Snap CMO Grace Kao
Why Snap is betting on real connection over passive scrolling.
View ArticleWhy Scarlett Johansson’s Low-Profile Beauty Brand Couldn’t Last
The celebrity skincare brand announced Wednesday that it is winding down operations.The clean beauty market is slightly less saturated with celebrity brands now that Scarlett Johansson’s skincare line,...
View ArticleWeek of Sept 21 Cable News Ratings: Primetime Gains for All Cable Nets
MS NOW’s The Rachel Maddow Show is strong in demo.
View ArticleOpenWeb Enters Insolvency After Dramatic Fall From $1.5 Billion Valuation
The adtech firm is under court supervision after a dispute with a lender intensified an ongoing cash crunch.
View ArticleGoogle Gets to Keep Its Adtech Stack Intact. Does The Trade Desk’s...
In its battle with the DOJ, Google kept its adtech stack intact—the reality could dilute the value prop of some Trade Desk products.
View ArticleRed Antler-owned Creator Studio Wants to Fight AI Slop With UGC
Fat Earth Studios is a bid to capture shifting budgets as influencer content outperforms on social
View ArticleWeek of Sept 21 Evening News Ratings: ABC Grows in Viewers
World News Tonight had its most-watched week to start a new season in six years.
View ArticleHallmark Gives Advertisers Early Holiday Gift: Outcomes-Based Measurement...
Hallmark teams up with iSpot for outcomes-based measurement at scale ahead of Countdown to Christmas.
View ArticleSallie Starts Serving Ads to Students Looking for Scholarships
Backpack Media, part of Sallie Mae's sister company, is now selling onsite placements.
View ArticleZendaya Goes Full Action Star In On’s Latest Push for Younger Women
On and Zendaya have released their second co-designed collection as the sportswear brand continues its mission to win over younger women and challenge giants like Nike.
View ArticleMegan Fox Is the ED Treatment In New Ro Sparks Campaign
Erectile dysfunction ads are not usually sexy by nature, but Ro is looking to change that with some help from Megan Fox.In the first-ever celebrity campaign for Ro’s compounded ED […]
View ArticleThree NFL Wives Who Sacked the Stereotype and Ran Their Own Brand Plays
Pro-athlete spouses are rejecting the influencer label to become founders and brand builders in their own right
View ArticleMichael Kassan Invests in $80M Startup OptimizeGEO
With the rise of AI search, "there may not actually be a search page," Kassan said
View Article![Mac Miller – The Divine Feminine (10th Anniversary) [iTunes Plus M4A]](http://is1-ssl.mzstatic.com/image/thumb/Music211/v4/a5/f7/d9/a5f7d909-56a4-813b-15ce-fc50e32afb7d/093624817154.jpg/296x296bb.webp)
