Ferrero Will Have Two Ads in Super Bowl 2027, Part of a $50 Million Bet on...
The candy maker returns to the Big Game after a successful debut in 2026.
View Article7 Billion Impressions Without Paid Media: Fanta’s Halloween Strategy
Ibrahim Khan on turning the holiday into a global brand moment.
View ArticleLayoffs on the Way as Skydance Now Controls Paramount and WBD
The new company has roughly $80 billion in debt.
View ArticleHere Are the 3rd Quarter of 2026 Cable News Ratings
Fox News remained No. 1 during this slow news period
View ArticleAnd the Emmys Go to… Prime Video
Television Academy strikes 6-year deal with Amazon streamer for Emmys.
View ArticleStagwell Sunsets Assembly, Relaunches as Stagwell Media
New agency is built around the Stagwell Machine operating system
View ArticleSocial Agency SAMY Buys Influencer Shop Get Engaged in Low Nine-Figure Deal
The cash-and-equity tie-up will provide the global agency with a U.S. base whose clients include DoorDash, Sephora and Raising Cane's.
View ArticleADWEEK Tech Advantage: AI Agents Are Increasingly Getting Their Hands on Ad...
As AI moves from making ads to making media decisions, the industry is grappling with how far to let agents go—and who gets to set the rules.
View ArticleRead All of ADWEEK’s Starbucks Coverage
To coincide with ADWEEK’s latest cover story on Starbucks’ CEO Brian Niccol—plus additional features on its new merchandise strategy, exclusive interviews with Global Chief Brand Officer Tressie...
View ArticleNoom’s Latest Ad Stokes Fears of GLP-1 Weight Rebound
While earlier installments of Noom’s “Lose for Keeps” campaign featured Rebel Wilson goofing around in pastel workout wear, the company’s newest spot trades Wilson’s relatable brand of star power for […]
View ArticleTicker: CNN Boss Mark Thompson Meets With New Owners About Future
Thompson reportedly wants assurance of editorial independence.
View ArticleAmex Is Turning Harry Styles Fandom Into a Membership Perk
American Express is building a fandom strategy across music, and Harry Styles is the latest example.
View ArticleWalmart+ Is Growing Faster Than Ever as the Retailer Loads on More Perks
Walmart has kept the annual price at $98 since launching in 2020.
View ArticleJon Cook Steps Down as VML and WPP Creative Boss, Eric Campbell to Succeed
Cook spent three decades at VML and helped WPP's transformation from the top
View ArticleAds of the Week: 10 Campaigns That Caught Our Eye, From On to KFC
On, KFC, Reebok, Chili’s, the Washington Post, and more are behind the week’s most notable ads.
View ArticleAsics Enlists Sigourney Weaver to Document Habits of the Couch-Bound Human
Asics' satirical nature documentary for World Mental Health Day urges people to move.
View ArticleFrom Awareness to Action: Rethinking Mental Health Campaigns
How to leverage athletes’ influence, choosing high-dwell placements, and avoiding tokenism.
View ArticleThe Great Brand Secret: Know Exactly Who You Are ft. Snap CMO Grace Kao
Why Snap is betting on real connection over passive scrolling.
View ArticleWhy Scarlett Johansson’s Low-Profile Beauty Brand Couldn’t Last
The celebrity skincare brand announced Wednesday that it is winding down operations.The clean beauty market is slightly less saturated with celebrity brands now that Scarlett Johansson’s skincare line,...
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