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One of the World’s Largest Advertisers Is Asking Brands to Help Endangered Animals

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CANNES, France--Mars, one of the world's largest advertisers, is asking other major brands to help animals at the Cannes Lions Festival of Creativity. The company is a founding partner--along with production company Finch and the United Nations Development Programme (UNDP)--of a new fund, The Lion's Share, that will help with wildlife conservation and animal welfare....

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