Google May Be Biased—but Not in the Way Trump Thinks It Is
A week after a House Judiciary Committee hearing on search engine bias, Donald Trump was still crying wolf on Twitter, alleging tech companies like Google and the very platform he tweets upon favor his...
View Article2 Creatives Made a Fake Foundation to Promote a PSA-Style Music Video About...
In mid-November, Instagram and Facebook pages for what looked to be a new organization focused on sex education cropped up online. The organization, The Sexual Education Foundation, has quickly grown...
View Article4 of the Most Controversial Print Ads From Calvin Klein, Which Says It’s Done...
A 15-year-old Brooke Shields going commando. A 17-year-old Kate Moss going topless. Heroin chic, upskirt shots, exposed butt cracks (or entire butts) and a nonstop bacchanalia of group action. Calvin...
View ArticleThe 10 Biggest Brand Revamps of 2018
When it comes to looks, some of the biggest brands aren't ending 2018 the way they started it. This year saw several rebrands: from the extreme, which included name changes and unrecognizable logos, to...
View ArticleThis Ode to Body Odor Is Far From the Pits for New Deodorant Brand
And now for a little song and dance about embarrassing body odors. While it might not be an obvious subject for a musical number, it inspired a long-form ad in that genre for challenger brand, Lume...
View ArticleKraft Will Deliver Emergency Grilled Cheese to Parents in Times Square Today
New York's Times Square is stressful enough on a regular day. Try visiting during the holidays, with children in tow, and it's safe to say that patience levels could drop, especially when the little...
View ArticleCan You Tell Which College Football Bowl Game Sponsors Are Real or Fake?
College football seemingly expands its slate of bowl games each year. There are 41 this season alone. And most of those bowl games have sponsors looking to catch the attention of college football fans....
View ArticleCocktail Shakers Shook Up Facebook in November, Becoming a Topic to Watch
Facebook users were mixing it up in November, as cocktail shakers were one of Facebook IQ's Topics to Watch for the month. Cocktail shakers and related topics bar spoon, bartender, cocktail, cocktail...
View ArticleThis Electric Skateboard Company Just Received $60 Million in a Series B Funding
In an age where it feels like everyone is fed up with public transportation and traffic, other first and last mile options like skateboards and scooters are seeing new life. Take Boosted Board, an...
View ArticleWhat Marketers Can Learn From Blippar’s Dissolution
It was with some surprise that we learned of the insolvency of Blippar, a much-heralded startup whose primary idea was to use mobile phone augmented reality to bring objects and physical advertising to...
View ArticleAgency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year, Part 2
The submissions keep coming in, so we're going to keep highlighting the most interesting holiday cards of 2018. You can find the rest of the roundup here. Stay tuned for part three. &Barr -- "40...
View ArticleIBM-Powered AI Platform Wants to Reinvent the Influencer Marketing Model
A new content marketing platform is tapping artificial intelligence to match brands with content creators--but it doesn't consider itself to be in the influencer business. Built on technology from IBM...
View Article20-Plus Brands Have Stopped Advertising on Tucker Carlson Tonight After...
Samsung, SodaStream, Pfizer's Robitussin, Jaguar-Land Rover, TD Ameritrade, and SanDisk are among at least 20 brands that have either fully stopped or temporarily suspended advertising on Fox News' 8...
View ArticleTubi Claims to Be the ‘Stupid Smart Way’ to Stream in New Campaign
Tubi, an ad-supported, free-to-consumers streaming service, is "the best free steaming service that no one has ever heard of," according to the company's head of marketing, but a new brand campaign...
View ArticleBeauty’s Never Been More Personal Than It Was in 2018
Let 2018 be remembered as the year that shampoo no longer felt like enough. Same goes for conditioner, moisturizer and serums. Instead, the new standard is a version of those products that's been...
View ArticleWhat Motivated Stance to Drop Its First Ad Campaign After 9 Years in Business
Stance, which started as a sock brand and has since evolved to include T-shirts and men's underwear, launched in 2009. But it took until the summer of 2018, almost an entire decade into the company's...
View ArticleMarketers Need to Focus More Holiday Ad Spend on the Ample Opportunities...
Here's a holiday present for retailers: a new playbook. In a dynamic ecommerce environment, using last year's digital ad strategy is a non-starter. Consumer shopping habits change too frequently to...
View ArticleThe 7 Biggest Movie Marketing Moments of 2018
With so many media options available to modern audiences across all kind of platforms and devices, Hollywood marketers face greater pressure to get people's attention. They have to reach those...
View ArticleThe Biggest Account Shifts of 2018
Even as holding companies continue toward an uncertain future, it was the "big six" over the somewhat seemingly more stable independent agencies (in the U.S., anyway) that prevailed in some of the most...
View ArticleThe Data Behind a Few of 2018’s Most Successful Brand Scandals
No matter how hard you plan and how carefully you control your messaging, scandals sometimes hit. Brand scandals are all different, but one thing is universal: They can seriously tarnish a company's...
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