Dick’s Sporting Goods Will No Longer Sell Assault-Style Rifles
Dick's Sporting Goods will no longer sell assault-style rifles and high capacity magazines, and the company will not allow anyone under 21 years of age to purchase a firearm. The company is making...
View ArticleWorkplace by Facebook Administrators Just Got a New Mobile Admin Panel
Administrators on Workplace by Facebook can now run their communities via their mobile devices. Workplace by Facebook strategic partner manager Sabrina Morsello announced in a blog post that the social...
View ArticleFacebook Clarifies How It Helps Agencies Make ‘Good Creative’ Amid Debate...
Early this week, Facebook found itself in the middle of another highly politicized debate over digital marketing just days after President Trump cited a series of tweets from vp of advertising Rob...
View ArticleFacebook Is Testing a Feature That Automatically Creates Events for Page Admins
Facebook confirmed that it has been testing a feature since last year that automatically creates events using the information contained within posts by pages. Coffey & Tea managing director Meg...
View Article10 Key Takeaways From Spotify’s IPO Filing
Music-streaming giant Spotify filed its Form F-1 with the Securities and Exchange Commission Wednesday to register an initial public offering. An IPO date has not yet been set, but Spotify's move to...
View ArticleWalmart Raises Minimum Age for Gun and Ammunition Purchases to 21
Walmart is following in the steps of Dick's Sporting Goods and announced Wednesday night that it will raise the minimum age limit to buy guns and ammunition to 21. The retailer also said in a statement...
View ArticleAs Nashville Winds Down, CMT Moves Its Brand Away From Scripted and Into...
Like many cable networks, CMT jumped on the scripted bandwagon a few years ago. However, while acquiring Nashville after ABC canceled it in 2016 gave the network a ratings boost, its original scripted...
View ArticleFacebook Says Its Ads Work, but Do They Really?
Facebook's ads work. But if you've been following the story of the biggest case in the court of public opinion right now, Facebook v. Democracy (aka, the 2016 election), you might believe the social...
View ArticleHow to Encourage Customer Advocacy on Social Media
From a brand marketing perspective, the value in social media isn't your ability to publish content and share it with followers. The true value is reaped when customers organically advocate for your...
View ArticleEcommerce Brands Are Opening Up Stores—and Showing That Retail Still Has Life
Traditional retail might be struggling, but digital native brands like Everlane, a clothing company, and Casper, a mattress startup, are showing that there's still room to reimagine the in-store...
View ArticleBudweiser Will Host a Country Music Showcase at SXSW
On March 15, Budweiser is bringing its Country Club experience--featuring outdoor games, a popup shop and custom leather koozies--to South by Southwest for the the first single-sponsor showcase...
View ArticleCarl’s Jr. Celebrates Its Fans, and Even Its Haters, With #TheThickies...
Carl's Jr. is celebrating this weekend's major award show by creating a somewhat less major but still fun award show of its own. #TheThickies, named after the fast-food chain's Thickburgers, will honor...
View ArticleABC Turns a New York Subway Train Into Roseanne’s Iconic TV Living Room,...
The fictional town of Lanford, Ill., where the sitcom Roseanne is set, is more than 800 miles away from Manhattan. But for the next four weeks, subway riders on New York's shuttle train between Grand...
View ArticleHere’s How Facebook’s Algorithm Shift Is Hurting Digital Publishers, and the...
Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal...
View ArticleHere’s What Designers Think of Stacy’s Pita Chips’ Special Packaging for...
Women's History Month kicks off today and, while the annual commemoration started in 1987, this year's observance--coming as it does in the wake of #MeToo--is especially pressing and consequential. It...
View ArticleOnly Runners Can Save the World in Nike’s Star-Studded Spin on Disaster Movies
A world in peril. (Ominous whoommm.) A planetary crisis without precedent. (Fade to black.) And the only way out ... is to run. That's the pitch for Nike's two-minute homage to disaster movies, with...
View ArticleLowe’s Names 3 New Creative Agency Partners in Unique Regional Realignment
Lowe's has announced its new creative agency roster after ending a 12-year relationship with BBDO and abandoning the agency of record model. As Adweek's AgencySpy reported in January, the three...
View ArticleDiscovery Shakes Up Management Team as Scripps Merger Nears Finish Line
As the Discovery Communications-Scripps Networks Interactive merger reaches the finish line, Discovery is shaking up its management team, putting key Scripps execs in charge of the combined company as...
View ArticleAs SXSW Continues to Grow, Is it Still Worthwhile for Brands to Activate There?
South by Southwest Interactive is known for being the place brands go when they have a great piece of experiential marketing to show off--whether that's Hulu's Handmaids Tale being creepy and sending...
View Article6 Expert-Level Workflows for Competitive Account-Based Marketing on Social Media
Account-based marketing is gaining popularity with business-to-business companies seeking to streamline their customer-acquisition processes by assertively and surgically pursuing high-value accounts....
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