A Facebook-Commissioned Study Found That 9 of 10 Disruptor Brands Thrive on...
Exactly how disruptive have disruptor brands--brands that originated online--been? Very, according to new research by Ipsos unveiled by Facebook at CES Tuesday. The market research firm found that 72...
View ArticleArby’s Launched a Subscription Box, and It Sold Out in Less Than an Hour
Subscription services still seem to be all the rage, but the latest brand to hop on the trend might surprise you. Arby's is officially in the subscription game. The brand announced today, via Twitter,...
View ArticleRTL Group Buys More Ad Tech with $33 Million Purchase of Yospace
RTL has agreed to acquire Yospace in a transaction valued at $33 million, in a deal that will add to the broadcaster's existing bench of ad-tech assets, which includes fellow video specialists SpotX,...
View ArticleFacebook Urged Android Developers to Comply With Google Play’s SMS Policy Update
Facebook alerted developers of Android applications about a change it is making to comply with Google's new policy on permissions covering SMS (short messaging service, or text messages). A new Google...
View ArticlePepsi Rolls Out a New Tagline and Can Design in More Than 100 Global Markets
In the 1980s, Diet Coke wanted you to drink its products "Just for the Taste of It." Now Coke's arch-rival Pepsi is encouraging you to embrace life (and, presumably, Pepsi products) "For the Love of...
View ArticleFacebook Commissions Study to Say Facebook Is a Great Tool for Challenger Brands
Brands are growing weary of Facebook, but the social media giant says otherwise--at least according to a new Ipsos study commissioned by the company. The new study, released as a tie-in to CES,...
View ArticleThese CMOs Talk About the Tech That’ll Spark Higher Consumer Engagement
As CES 2019 kicked off Tuesday with the usual rush to the convention floor and scramble to make it to meetings and panels on time, Adweek caught up with three CMOs from very different categories to see...
View ArticleAn Odd Ad With a Great Premise: A Man Mysteriously Awakens in a Different Bed...
It has the makings of a pretty good TV show, in the vein of Quantum Leap. Each day, a man wakes up to find himself in a different bed in a different part of the world. The experience, while clearly...
View ArticleSurvey Says Trader Joe’s Is America’s Favorite Grocery Store
Trader Joe's--the grocery store chain known for private labels, Hawaiian shirts, maritime bells and Two Buck Chuck--was once again the top retailer in consumer data company Dunnhumby's annual survey of...
View ArticleThe NBA and TNT Are Bringing Single-Player In-Game Livestreams to Twitter
The National Basketball Association, Turner Sports and Twitter announced a livestreaming initiative at CES Wednesday. During the second half of 20 NBA on TNT regular-season and playoff games this...
View ArticleThe MTA Has Rejected Ads for Another Sexual Wellness Brand, Citing a Recent...
Sexual wellness company Dame Products, which sells sex toys, is challenging the Metropolitan Transportation Authority (MTA) and Outfront Media after the organizations rejected the brand's first subway...
View ArticleThe Areas Where Google and Amazon Outperform Each Other in Voice Technology
The ability to purchase products gets easier every day. The process of going to a store, perusing products and checking out has been reduced to minutes by mobile phones and smart devices that can...
View ArticleThis Cruise Line CMO Just Bought Equipment On the Spot at CES
Omnicom's media network OMD USA decided to change up how it approached CES this year by providing curated tours for clients on the massive Las Vegas trade show floor. Adweek is partnering with OMD this...
View ArticleBy Humanizing Brands With AI, Common Marketing Issues Will Cease
Historically, many brand-based problems have stemmed from not being human enough. This issue is going to become more complex as people start talking to the smart microwaves and other devices Amazon and...
View ArticleVMLY&R Named U.S. Agency of Record for Nature’s Bounty and Sundown Naturals...
WPP's VMLY&R, formed through last year's merger of VML and Y&R, announced on Thursday its appointment as agency of record for Nature's Bounty Co.'s household Nature's Bounty and Sundown...
View ArticleShowtime Names Gary Levine and Jana Winograde Co-Presidents of Entertainment
It's been three months since Showtime CEO David Nevins was named chief creative officer of CBS Corp., taking over much of the programming oversight once handled by Les Moonves. And today, the premium...
View ArticleNational Geographic Sets Up a Throwback (on a Thursday, No Less) With Retro...
The website for National Geographic (natgeo.com) is best viewed today after listening to this sound. The site has an archaic look, one that looks like it comes straight from the 1990s, as part of the...
View ArticleWheelhouse Entertainment and Partner Jimmy Kimmel Buy a Minority Stake in...
Wheelhouse Entertainment, a talent and content company launched one year ago by former ITV America CEO Brent Montgomery, announced today that it has purchased a minority stake in Portal A, a...
View ArticleSodaStream U.S. Marketing Chief Departs After 4 Months as PepsiCo Completes...
SodaStream, the Israel-based home carbonation company that made major waves in the soda industry before being acquired by PepsiCo in December for $3.2 billion, recently parted ways with its top U.S....
View ArticleClinique Puts a Trendy Twist on a Beloved Product: Personalization
Clinique launched its signature product, Dramatically Different Moisturizing Lotion, way back in 1968, and it's been one of the brand's biggest sellers ever since. A version of it--there's also a...
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