UPS Ships a Majority of Its Global Ad Business to IPG Without a Review
UPS, or the United Parcel Service, has sent the majority of its creative and media accounts globally to IPG, without a review. The Martin Agency will now serve as the global logistics company's...
View ArticleBrands Dedicated to Specific Values Stand Out Amidst the Government Shutdown
The beauty of knowing who you are is knowing when to act. As brands react to the current government shutdown, it's striking to see how genuinely authentic most of them feel. Companies including REI,...
View ArticleR3 Report Finds Publicis Groupe as the Top Generator of New Business Revenue...
Even though the number of accounts placed in review in 2018 declined 5.5 percent from the previous year, those that did change hands led to a 7.5 percent hike in global new business revenue for...
View ArticleNo, Old Spice’s Latest Manly Campaign Is Not Referencing Gillette
Marketing to men: how hard can it be? Given the heated conversation over Gillette's most recent campaign and its impact on consumers, the answer may well be "harder than it looks." But another P&G...
View ArticleGamers Get Dropped Offline at the Worst Possible Moments in This Brutal...
To promote an app that scans for weak Wi-Fi coverage, Danish ISP Stofa pranked six boys by slowing down or cutting their connections during critical moments of online gameplay. Predictably, these...
View ArticleFacebook’s Page Quality Tab Will Give Admins More Clarity on Content That Was...
Facebook is introducing several changes to give page administrators more clarity about how content on their pages complies with its guidelines and why content was removed or why its distribution was...
View ArticleNatty Light Is Back in the Super Bowl With a Regional Spot Promoting Its...
Nothing ruins a festive mood like thinking about student loan payments. AB InBev brand Natural Light has found a sizable portion of its audience with drinkers in their early 20s (with whom it is better...
View ArticleThe Creators of Netflix’s You Sold the Show by ‘Cyberstalking’ TV Execs to...
It's rare that a show fails on one platform before becoming a hit on another, as You has done on Netflix after initially floundering on Lifetime last fall. But the drama might have never gotten off the...
View ArticleTwitter Is Testing an Original Tweeter Tag to Add Clarity to Conversations
Twitter's efforts to make conversations on its platform easier to follow are continuing with the test of an Original Tweeter tag to distinguish the account that started a thread. The social network...
View ArticleWilliam Shatner On Being the Face of Pedego Electric Bikes
William Shatner, the Canadian icon best known for playing Captain Kirk in Star Trek, and the longtime brand star of Priceline.com, is lending his charismatic wit to a new company: Pedego Electric...
View ArticleAndy Warhol Inspired Coca-Cola’s Pregame Super Bowl Ad, Which Champions...
Coca-Cola is returning to the Super Bowl with a 60-second spot that will celebrate two brand values that the team at Coke has championed for its 130-plus year history--diversity and inclusion. For this...
View ArticleAdam Scott and 2 Chainz Star in Expensify’s Super Bowl Teaser: A Music Video...
Expensify is teasing its first Super Bowl spot with a humorous music video titled "Expensify This" starring Parks and Recreation actor Adam Scott and rapper 2 Chainz. Scott plays the head of finance...
View ArticleKids Try to Make Sense of Shakespeare’s Oddly Negative Love Poem in This...
Valentine's Day is mere weeks away. For those who celebrate, the imminent stress of securing the right reservation or finding the ideal gift are enough to make one forget that the day, at its core, is...
View ArticleWant to Guzzle Some Ranch With Your Fellow Hidden Valley Superfans? These Ads...
There are some odd things that make their way through airport security, especially of the culinary variety. Depending on the city, you may see hipster donuts (Portland), hipster BBQ (Austin) or just...
View ArticleLayoffs Likely to Continue in This ‘Wrenching’ Period for Media Industry
It's been a little over three weeks into the year, and hundreds of journalists are either already without jobs or are on the cusp of losing them. Verizon Media, formerly known as Oath, will lay off 7...
View ArticleYellow Tail Hops Back Into Super Bowl With Third-Consecutive Regional Ad
The Super Bowl might not seem like a natural fit for a wine brand, but Yellow Tail is returning for its third consecutive regional campaign. AB InBev, of course, has exclusive advertising rights for...
View ArticleFacebook’s Stand-Alone Moments App Will Experience Its Final Moments Feb. 25
Take a moment to bid farewell to Facebook's Moments stand-alone application, as the social network confirmed that it will be shuttered Feb. 25. Facebook introduced Moments in June 2015 as a way for...
View ArticleVideo Creation Platform VidMob Is Using Amazon Image Recognition Software to...
Video creation platform VidMob is tapping Amazon's object recognition and sentiment analysis software to give brands a better sense of which creative elements resonate with ad viewers. The company's...
View ArticleFacebook Added a View Counter to Ticketing Pages for Events
Facebook rolled out a small tweak to its events feature for events where people can purchase tickets without leaving its platform. The Select Tickets on that screen now includes a counter revealing how...
View ArticleTropicana, Oscar Mayer, H&M and More Partner With Kraft to Provide Donations...
As the federal government shutdown stretches on, Kraft is partnering with several brands to provide food and clothing to furloughed federal workers. Kraft opened Kraft Now Pay Later, a pop-up grocery...
View Article