Editor’s Letter: The Customer Experience Has Changed Drastically in the Past...
Do you remember your first major purchase? Mine was a queen-size pillow-top mattress in a silvery brocade, and the experience of buying it was so soul-crushingly bad that it's stayed with me for 16...
View ArticleOrangetheory and Mirror Execs Compare Notes on Marketing Fitness’ Buzziest...
Orangetheory and Mirror are two of the buzziest brands working to shake up the roughly $32 billion U.S. fitness industry, per Statista. Ahead of our inaugural Brandweek: Challenger Brands summit in New...
View ArticlePublicis Groupe’s Fourth Quarter Organic Revenues Miss Expectations, ‘Bumpy’...
At the end of 2017, we asked: Will 2018 mark the end of Publicis Groupe's financial struggles? It does seem that the year held many bright spots for the holding company. Still, it's difficult to buck...
View ArticleA Look at the Analog Research Lab, the Source of All of Those Posters in...
Artwork has always been a key component of Facebook's culture going as far back as 2005, when graffiti artist David Choe was hired to paint murals in what was then the company's headquarters in Palo...
View ArticleFounder and Global CEO of WPP’s Mirum Steps Down After 4 Years
Mirum, a WPP-owned digital agency network, recently said goodbye to its founder and global CEO Dan Khabie, who resigned in late January to pursue other ventures outside the holding company. His...
View ArticleLevi’s CMO Explains Why It’s Worth Taking the Risk to Be Political
With the American political scene about as raucous and contentious as it's ever been, a brand can be forgiven for wanting to steer clear of politics in any way. But Levi Strauss & Co. is willing to...
View ArticleReebok Picks Deutsch as Global Creative Agency of Record to Build Its Fitness...
IPG's Deutsch has emerged as the winner of a global creative review launched by footwear brand Reebok. The agency's New York office will lead the business moving forward. The Boston-based company,...
View ArticleBethenny Frankel on Making Mistakes, Her Trademark Candor and the Value of...
Bethenny Frankel has come a long way since her first season of The Real Housewives of New York in 2008--specifically, from reality star to full-blown business mogul with a multimillion-dollar food and...
View ArticleInfographic: What Shoppers Actually Think About the Hottest...
With a bevy of direct-to-consumer upstarts regularly entering the market, we wanted to find out not only how consumers shop but also how they perceive trends within the DTC brand space. That's why...
View ArticleHow Telemedicine Companies Are Making Healthcare Faster and Cheaper, and Its...
When Zachariah Reitano was a teenager, he suffered erectile dysfunction and--like many of the 30 million American men who experience ED--he was embarrassed by it. Unlike most of them, though, he has a...
View ArticleVp of Communications Caryn Marooney Is Leaving Facebook After 8 Years
Facebook vice president of communications Caryn Marooney is leaving the company after eight years, saying that she wants to return to her roots in tech and product. While there is never a good time for...
View ArticleFinn Partners Deepens Its Marketing Bench With Purchase of Boston Agency...
Global marketing and communications firm Finn Partners has acquired Small Army, a 45-person Boston marketing and creative agency, for an undisclosed sum. Seven-year-old, New York-based Finn specializes...
View ArticleMicrosoft and Google Were the Two Most Effective Super Bowl Ads, According to...
It's the Thursday after the Super Bowl, and everyone has already weighed in on their favorite ads of the game. But which ones actually helped the brands they were advertising connect with potential...
View Article3 Secrets to Peloton’s Astonishing Success
When Tom Cortese and his four co-founders started Peloton in 2012, they were faced with an industry that hadn't seen change in "40-plus years." They set out to shift the fitness landscape--not just...
View ArticleQ&A: MediaLink’s New Managing Director on Why Ad Agencies Will Survive
Today MediaLink, the advisory firm that has become a ubiquitous presence in the media and advertising industries, announced the hire of Christopher Vollmer as managing director. The newest member of...
View ArticleGroupM Consolidates Commercial Data Benchmarking With COMvergence, Ends...
WPP's GroupM has consolidated the reporting and analysis of its commercial and business development data with global independent research firm COMvergence in an attempt to be more transparent,...
View ArticleThe Facebook Communities Summit Featured Several Updates for Groups
The Facebook Communities Summit at the company's headquarters in Menlo Park, Calif., Thursday brought with it several updates for groups and other components of the social network. New post-formatting...
View ArticlePlanet Fitness Names Barkley Its Lead Agency Across Creative and Media
Kansas City-based independent full-service shop Barkley has been tapped as the lead agency for Planet Fitness. The agency said in a statement that it will be tasked with helping the franchisor and...
View Article‘B’ Is for Brilliant: How IHOP’s Stunt Success Started With a Better Burger
The numbers for IHOP's wildly successful IHOb campaign--touting its burgers by temporarily changing its brand name--are undeniable. 42.6 billion impressions, 1.2 million tweets in the first 10 days of...
View ArticleGermany Clamps Down on Facebook’s Practice of Combining User Data From...
The Bundeskartellamt, Germany's federal cartel office, issued a ruling today aimed at severely curtailing Facebook's practice of combining user data from multiple sources, both inside and outside of...
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