As OTT Advertising Explodes, Agencies Race to Build Teams to Navigate the Space
Gibbs Haljun estimates it's only been about two years since connected television and over-the-top streaming devices reached a scale big enough to attract serious attention from marketers. That rapid...
View ArticleWhat Does It Take to Be One of Adweek’s Media Agencies of the Year?
Today's media agencies face a new slew of challenges, as more clients slash budgets, issue RFPs and take everything in-house, from planning to programmatic. But clients aren't the only ones making big...
View ArticleInside U.S. Media Agency of the Year Initiative’s Remarkable 2018 Turnaround
In 2016, Initiative was on the ropes, and global CEO Mat Baxter knew it. "It was a basket case," he admits, with "a dysfunctional culture, not much of a product, if any, in terms of a defined product...
View ArticleMeet the New Broadcast TV Chiefs at ABC, Fox and NBC
The 2018-19 broadcast season got off to an unexpectedly turbulent start last fall when a whopping three network chief jobs turned over in the space of just two months. In September, George Cheeks and...
View ArticleTo Make Diversity Effective in Marketing, It Needs to Be Inclusive
Marketing is an industry that constantly evolves due to the ever-changing ways in which people engage with content and campaigns. From the invention of the television to the frequent changes in social...
View ArticleSpike Jonze’s Artful Short Film for MedMen Spotlights the ‘Unjust...
MedMen chronicles the history of cannabis--from George Washington's hemp farm to stop-and-frisk to today's growing marijuana market--in a new two-minute short film directed by Spike Jonze. The company...
View ArticleNews Agency AFP Notifies French Authorities of Potential Data Breach
Agence France-Presse, one of the world's largest news organizations, notified French regulators of a potential data breach following a cyberattack last week. (TechCrunch)
View ArticleUK Police Tracked Journalist Number Plates to Warn Sex Offenders They Were...
Officials in the U.K.'s Home Office boasted that police were able to run the car number plates of journalists to warn sex offenders about approaches from the press, documents show. (Press Gazette)
View ArticleDiamond Sports Looks to Drop 11 MLB Teams From Bally Sports Regional Networks
Diamond Sports--owner of the Bally Sports-branded regional sports networks--said Wednesday that it plans to drop all Major League Baseball teams from its channels except for the Atlanta Braves. (CNBC)...
View ArticleCharter Spectrum Cuts Carriage Deal With NBCUniversal, Adding Peacock to Pay...
Charter Spectrum cut a new carriage deal with NBCUniversal, one that will bring its Peacock streaming service to the pay TV giant's TV customers at no extra charge. (THR) The deal comes after Charter...
View ArticleWeek of Sept. 23 Ratings: Cable News, Morning Shows, Evening Newscasts
The last full week of September saw Fox News continue to dominate in primetime and total day, while also posting week-to-week audience losses in total viewers and adults 25 through 54 during both...
View Article4 Russian Journalists Accused of Working for a Navalny Group Go on Trial in...
Four Russian journalists went on trial in Moscow Wednesday on charges of involvement in an "extremist" group after authorities accused them of working for the banned organization of late dissident...
View ArticleABC News to Cut 75 Staffers
Approximately 75 staffers in Disney's ABC News and local-station operations will be laid off, part of a series of moves across the large media conglomerate that aim to cut costs amid a difficult...
View ArticleVP Debate Draws 43M Viewers, Down 25% From 2020
The vice presidential debate between Sen. J.D. Vance (R-Ohio) and Minnesota Gov. Tim Walz drew 43.1 million viewers Tuesday night, significantly fewer than the face-off between the vp candidates in...
View ArticleHome Depot Launches Self-Service Ads Platform, Orange Access
The Home Depot's ads business, named Orange Apron Media, has launched a self-service platform that lets advertisers buy ads that run on The Home Depot's ecommerce site and on other publishers'...
View ArticleWSJ CEO Almar Latour Has Made a Year of Industry Turmoil a Banner Success
How the Netherlands native came to America, rose up the ranks, delivered results, and leveraged The Wall Street Journal's resources to free Evan Gershkovich. (Poynter)
View ArticleNFL in Talks With Ellison’s Skydance, RedBird About Deals
The National Football League is in talks with David Ellison's Skydance Media and one of his major investors, RedBird Capital Partners, that could result in some of the league's media assets changing...
View ArticlePublisher Traffic Spiked Thanks to Google’s Gen AI Overview Tweaks as Ad...
Google's artificial-intelligence-generated search, AI Overview, is boosting publisher traffic thanks to a new feature that embeds direct links within the text, according to the tech giant, which held a...
View Article