What’s the Next Social Network? Think Music
We plug into it with our closest friends, dance to it with complete strangers and discuss it among our newest acquaintances. There's no doubt about it: Music is a deeply powerful connection point for...
View ArticleThis Company Came Up With a Score to Measure an Influencer’s Reach
Influencer marketing is getting a metric that promises to help brands and companies measure out the value of an influencer. A report from Celebrity Intelligence found that of the 270 marketing...
View ArticleHow to Open Your Mind to Amazon’s Marketing Potential
Over the last two years, there has been a real awakening of Amazon's platform, with major brands like Nike and Sears Kenmore signing on to sell direct and a well documented influx of media dollars. But...
View ArticleNickelodeon Will Revive Blue’s Clues and Launch a SlimeFest Music Festival in...
Nickelodeon is getting in on TV's revival craze, and will be bringing back one of its most popular shows, Blue's Clues. The network made the announcement just ahead of its upfront event, which will be...
View ArticleFormer McDonald’s CMO Deborah Wahl Takes the Reins at Cadillac as New...
Cadillac has named Deborah Wahl as its new chief marketing officer. Wahl succeeds Uwe Ellinghaus, who resigned from the carmaker in late December 2017, citing health problems. She will take the reins...
View ArticleEsports Has Grown Thanks to a Mix of Ardent Fans, Live Events and Smart Brand...
The first Esports Activate showcase featured some of America's leading esports organizations who presented their digital, media, experiential and sponsorship inventory to marketers and buyers this...
View ArticleHere Are 3 Intriguing Topics Marketers Discussed at Adweek’s Elevate: AI Event
Today at Elevate: AI in New York, Adweek gathered industry experts and executives to discuss the future of marketing as it relates to artificial intelligence, chatbots and other emerging technologies....
View ArticleWhat Marketers Are (and Aren’t Yet) Doing With Artificial Intelligence
Artificial Intelligence is here, yes, but it's important to remember that the current capabilities of AI are a small part of what it can and probably will look like in the future, according to a panel...
View ArticleIs Voice Living Up to Its Early Hype, and Is It Worth Investing in for Brands?
If you thought conference panels were all about a group of experts gathered to enthusiastically agree with one another about a given topic, the panel from Adweek's Elevate: AI summit on voice-powered...
View ArticleForget Facebook? Why Marketers Are Embracing Pinterest and Instagram
Facebook's News Feed is a lot of things, but these days, it's rarely inspirational. With 2.13 billion monthly users, Facebook has more reach than any other social network, but it's not the best option...
View ArticleTwitter Users in Group DMs Will Now Be Notified When They’re Mentioned
Twitter announced that participants in group direct messages will receive notifications if they're mentioned during the conversation. The social network said in a Twitter Support tweet that the feature...
View ArticleClever Camerawork Makes Everything a Runway in W+K’s Stunning New Delta Ad
There's a lot of cool stuff to do and see in the world, and Delta wants to help you get on it pronto. A gorgeous new almost-minute-long ad from Wieden + Kennedy New York makes that familiar case in a...
View ArticleFacebook’s Credit Her Campaign Will Debut on International Women’s Day
International Women's Day was the most-talked-about moment of 2017 on Facebook, and the social network outlined several initiatives for the 2018 version, which takes place Thursday (March 8). Facebook...
View ArticleThis Shopper Behavior Company Is Helping Emerging Brands Compete for Consumer...
Shopper behavior intelligence company Catalina, which is perhaps best known as the company behind the coupons that print out at the grocery store register, is building out its emerging brands...
View ArticleAmerica’s Oldest Beer Brand Hires a New Agency to Guide Its Expansion
America's oldest brewery has a new creative partner. D.G. Yuengling & Son, Inc. selected Chicago-based independent agency Laughlin Constable as creative agency of record for Yuengling, following a...
View ArticleSherwin-Williams Names Mono as Creative Agency of Record for 3 of Its Brands
Sherwin-Williams Consumer Brands Group has selected Minneapolis-based MDC Partners agency mono as creative agency of record for its Valspar, Krylon and HGTV Home brands following a review. Mono will be...
View ArticleCartoon Network’s Upfront Slate Focuses on Diversity and Multiplatform Offerings
When it comes to the kids upfront, Cartoon Network doesn't throw big events like competitors Disney and Nickelodeon. Instead, the network prefers to let its slate do the talking. And as Cartoon Network...
View Article3 Ways Social Media Customer Service Impacts the Bottom Line
Great social media customer service has a strong impact on a business' bottom line. Done well, it means customers will spend more, it improves efficiency and it generates data that you can use to...
View ArticleIt’s Still a Tide Ad: Revisiting Saatchi’s Super Bowl Campaign, a Month Later
A month after their clever, amusing, meta ads won Super Bowl LII, Tide and Saatchi & Saatchi New York are still basking in the afterglow. For a brand that was struggling mightily with the headache...
View ArticleMcDonald’s Flipped Its Famed Golden Arches for International Women’s Day
McDonald's made a major play to celebrate International Women's Day this year, taking its famed golden arches and turning them upside down across social media and at an owner-operated location in...
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