GroupM Exceeds Goal to Double Women’s Sports Investment
Earlier this year, Group M, WPP's media investment group, launched a dedicated women's sports marketplace ahead of the upfront, committing to double its annual media investment in women's sports....
View ArticleBrian Cox Goes Back to School in Uber One’s First Ad for Students
Brian Cox returned to university in a new Uber One campaign promoting its student membership benefits across Uber and Uber Eats. The spot, created by agency Special U.S., sees Cox enrolling as a...
View ArticleWWL Anchor Eric Paulsen Has Died
Longtime WWL anchor Eric Paulsen died Saturday morning. The New Orleans CBS affiliate said Paulsen had been away from the anchor desk for more than a month after announcing that he had been diagnosed...
View ArticleNexstar Buys Cleveland Station WBNX
Nexstar Media Group, Inc. has agreed to acquire the assets of WBNX in Cleveland, Ohio, from the Winston Broadcasting Company. The acquisition will create a duopoly for Nexstar. The company already owns...
View ArticleResume Rewind: Longtime GE Exec Linda Boff Shares Her Blueprint for...
Linda Boff, CEO of creative agency Said Differently and the latest subject of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom, is best known for her 20 years at GE....
View ArticleAsos Unveils New Brand Platform That Ignores Fashion’s Gatekeepers
Fashion inspiration comes from old photos, a carnival, and a chandelier in a new brand platform from online retailer Asos that targets shoppers who are less influenced by what's being worn by models...
View ArticleThe Black List, The Ankler, and LAist Studios Team for Hollywood Game and...
The Black List, LAist Studios, and The Ankler are putting celebrities to the test. At ADWEEK's Mediaweek event today, the three companies announced they're teaming up for Nobody Knows Anything, a new...
View ArticleTools of the Trade: Ulrika Karlberg of Yard NYC
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top...
View ArticleBret Baier Goes Live From Pennsylvania and Michigan This Week (Exclusive)
Looks like Fox News' Bret Baier will be trick-or-treating in Pennsylvania this Halloween. TVNewser can exclusively reveal that the Special Report anchor is broadcasting live from a Philadelphia suburb...
View ArticleYouTube Ad Haul Powers Alphabet Q3 Results
Alphabet reported $88.3 billion in revenue, including $65.9 billion in its primary Google advertising business, compared with average analyst projections of $86.4 billion in total sales and $65.4...
View ArticleConservative Commentator Banned From CNN Following Bigoted on-Air Remark
It was a wild NewsNight for Abby Phillip Monday. The CNN anchor broke up a heated on-air verbal brawl after commentator Ryan Girdusky made a bigoted remark about fellow panelist Mehdi Hasan. (TVNewser)...
View ArticleFormer Chicago Anchor Brad Edwards Resurfaces with New Career
Former WBBM anchor Brad Edwards has a new career after leaving the Chicago CBS-owned television station. He told Axios that he was let go from the station and is leaving journalism to start a...
View ArticleWRAL Concert Raises Over $1 Million for Hurricane Helene Relief
The Music for the Mountains concert put on in part by Raleigh, N.C. NBC affiliate WRAL to help those affected by Hurricane Helene raised over $1 million as of Sunday night. The show was presented by...
View Article3 Tactics Legacy Media Brands Are Using to Stay Relevant
Some say traditional media is dying, but legacy brands are finding ways to innovate and endure in an ever-shifting landscape. Leaders from Time, Essence, and Eater convened at ADWEEK's Mediaweek in New...
View ArticleThe 2024 Election Battle Has Moved to Streaming, but the Rules are Barely There
Political campaigners have been spending billions on ads on streaming services, which promise to marry the persuasiveness of TV spots with the precision of digital targeting. What's still missing from...
View ArticleGoogle’s Strong Earnings Indicate Its Search Dominance Is Going Nowhere
Google parent Alphabet reported strong earnings this quarter beating analyst expectations, with search advertising powering that growth along with AI-fueled search products. Google Search and other...
View ArticleHow Flonase Made Allergy Magical With Bridgerton
Allergy medication isn't always the most obvious product category to partner with one of streaming's buzziest shows, acknowledged Amy Lanzi, CEO of Digitas North America, the media agency of...
View ArticleHere Are the Cable News Ratings for October 2024
The presidential race between Vice President Kamala Harris and former President Donald Trump has dominated the news cycle since the summer, and October was no different. The one exception to the...
View ArticleOgilvy’s Clients Just Received a Curious Package: A Golden Ticket to Ogilvyland
Five major Ogilvy clients received golden tickets yesterday morning--but they won't get them into Willy Wonka's Chocolate Factory. Instead, the tickets promise entry into Ogilvyland: a satirical fossil...
View ArticleRoku Q3 First to Exceed $1B Revenue, Stops Reporting Number of Streaming...
Roku beat Wall Street estimates for third-quarter revenue Wednesday, driven by higher advertising sales on its platform. (Reuters) For the third quarter, Roku reported streaming households of 85.5...
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