Here’s the Roundup for the Week Ending November 15
Happy Friday to all who celebrate. In this week's edition of stories we didn't post for one reason or another, we see some sturm und drang over what the recent election of The Trump means for...
View ArticleHellmann’s Is Back in the Super Bowl for the 5th Consecutive Year
Hellmann's is back for Super Bowl 59. The Unilever-owned mayonnaise brand is making its fifth consecutive appearance in the Big Game in 2025, the brand announced today. VML is handling the Super Bowl...
View ArticleElectric Vehicle Brands Want to Move Beyond Politics—and Range Anxiety
Electric vehicles aren't just for climate nerds. That was the underlying message of this year's Electrify Expo, a multi-city event promoting electric cars, bikes, motorcycles, and other battery-powered...
View ArticleAnswerLab Taps Former Huge Global President as CEO
User experience (UX) research firm AnswerLab has appointed Megan Malli as its new chief executive officer (CEO). Malli joins from digital agency Huge, where she was global president. She assumes the...
View ArticleBehind The Scenes With The YouTube Family Convincing Your Kids To Eat Veggies
The year was 2020 and while the rest of the world was grappling with a global pandemic, YouTube was having quite the year. The video platform saw the biggest growth in usage out of all the social media...
View ArticleLululemon Taps Google’s Brandon Viney as North America Brand Creative Director
Brandon Viney joined athleisure giant Lululemon as vp, North America brand creative director. Viney spent nearly six years as Google's group creative director, leading its in-house Google Brand Studio...
View ArticleTicker: Scripps News Reveals New Streaming Schedule As 24/7 Channel Goes Dark
Top of the Ticker: Scripps News announced its new streaming schedule as the 24/7 news network sunsets tonight. Beginning Nov. 18, the outlet will offer live weekday programming between 7 a.m. and 6...
View ArticleWhy Martin Scorsese Put His Faith in Fox Nation
Cinephile eyebrows were raised earlier this year when Oscar-winning director Martin Scorsese announced that he'd partnering with Fox News Media's streaming service, Fox Nation, for his new TV venture,...
View ArticleMcDonald’s Christmas Light Show is an Ode to Spontaneous Drive-Thru Dinners
When you're hungry on the road, the warm yellow glow of McDonald's arches can feel like a beacon of hope to your rumbling stomach. That's the feeling McDonald's is trying to capture in the festive...
View ArticleWpromote Names Tech Exec Andrea Bendzick CEO
Independent media agency Wpromote has hired Andrea Bendzick as CEO, the agency shared exclusively with ADWEEK. She succeeds Wpromote founder Mike Mothner, who will remain on the agency's board of...
View ArticleDrop Your Assumptions: Social Commerce Trends Buck Gender and Age Stereotypes
Think you know what online shoppers want? Think again. Some current ecommerce trends challenge gender and age group stereotypes, a new report from Gale's commerce team found. The survey showed that men...
View ArticleAdtech Firm Criteo Lays Out Its Plan to Win In Retail Media
Criteo wants to make it clear that it's a big player in retail media. During an investor event on Nov. 18, the adtech firm's leadership presented new data and laid out its strategy for winning...
View ArticleThe Heartfelt Rewards of Adoption from Foster Care are Highlighted in New PSAs
Fostering a child is never easy, especially through the teenage years, but a new series of public service announcements from The Ad Council highlight the rewards of caring and love as foster parents....
View ArticleBrand Strategy Firm Fazer Names Craig Bagno Head of Strategic Integration
Fazer, a brand strategy firm, has appointed strategy veteran Craig Bagno as head of strategic integration, a newly created role at the agency. Bagno will lead Fazer's strategic development and...
View ArticleLance Allan to Join WDJT in Milwaukee as Sports Director
Lance Allan will join Milwaukee, Wisconsin CBS affiliate WDJT as sports director. Allan worked at WTMJ in Milwaukee until August. "I am excited to join CBS 58 and continue to share my passion for...
View ArticleGray Announces Retirement of Three Local GMs
Gray Media, which has recently laid off staff and started consolidating local stations, has announced the retirements of three station general managers. In Presque Isle, Maine, Kelly Landeen is...
View ArticleNew Details and Controversy Accompany Morning Joe’s Meeting With Donald Trump
The Morning Joe team kick-started their own news cycle on Monday when co-hosts Joe Scarborough and Mika Brzezinski revealed that they'd booked a private sit-down interview with Donald Trump over the...
View ArticleShamrock Capital Invests in Experiential Agency DE-YAN
Shamrock Capital has invested in global experiential consultancy DE-YAN. Terms of the deal were not disclosed. Los Angeles-based private equity firm Shamrock, which also owns ADWEEK, focuses on...
View ArticleGoogle Updates Its Site Reputation Abuse Policy, Upending Publisher Affiliate...
Google issued a critical update to its Site Reputation Abuse policy on Tuesday, the culmination of a monthslong effort from the search platform to close a loophole that publishers had been using for...
View ArticleComplex Launches Complex Shop, Eyeing $100 Million in Commerce Revenue
The music and streetwear publisher Complex launched a curated shopping platform called Complex Shop on Wednesday, part of a broader bid from the media company to expand its burgeoning commerce...
View Article