Super Bowl 59: These Brands Are Capturing Buzz off the Field
Why spend $7 million for a 30-second Super Bowl spot when you can get just as much buzz--and way more bang for your buck--by skirting the live broadcast? Many brands this year are forgoing the...
View ArticleTarget Ceases Supplier, Workforce Diversity Programs
The trend of big companies cutting their diversity, equity, and inclusion initiatives continues with retail giant Target ending its supplier and workforce diversity efforts. The 2020 murder of George...
View ArticleAmazon Has a New Way to Prove That TV Ads Drive Sales
Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today. The tool uses AI to analyze shopping,...
View ArticleCoffee Mate Super Bowl Ad Teaser Proves Shania Twain Is Still the One
Coffee Mate is launching its first Super Bowl ad, and it's tapped a musical icon that's sure to impress you... much. Today, the Nestle-owned, non-dairy creamer brand announced that Shania Twain is the...
View ArticleHere’s What the New CBS Evening News Will Look Like
Viewers tuning into Monday's edition of the CBS Evening News will be greeted by a reimagined broadcast that returns to the newscast's New York roots--with a new ensemble team of journalists. In place...
View ArticleLiquid Death Buys Its First National Super Bowl Ad
Creatives at Liquid Death, touting their shoestring-budget marketing as a major point of pride, have previously shied away from multimillion-dollar Super Bowl commercials. This is the year they take...
View ArticleCar Brands Have Been Pumping the Brakes on Super Bowl Ads
People planning to tune in for Super Bowl 59 aren't likely to see many commercials from an industry that once outspent all the others on advertising during the Big Game: automotive. Ford, Audi, Honda,...
View ArticleWeek of Jan. 20 Morning News Ratings: Today’s Total Viewer Lead Is on Thin Ice
NBC News' Today continued to be America's most-watched morning show in total viewers and the advertiser-coveted demo of Adults 25-54 for the week of Jan. 20. However, the newscast's total viewer count...
View ArticleNerds Super Bowl Ad Teaser Raises the Bar With Shaboozey
It isn't the Beyonce Bowl, but Shaboozey will have to make do with a Nerds Super Bowl ad for his second big NFL showing. After being notably ignored at the Country Music Association (CMA) awards...
View ArticleBridging Health Benefits and Retail for Seniors With Soda Health
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph, founder & CEO of MikMak, and Sarah Hofstetter, president of Profitero, dive into the untapped potential of Medicare Advantage...
View ArticleWeek of Jan. 20 Evening News Ratings: NBC Nightly News Scores Week-to-Week Gains
The first week of President Donald Trump's second term did not yield any significant news bumps for the evening news broadcasts despite being filled with administration news. NBC Nightly News with...
View ArticleWhat to Know About McDonald’s New CMO Alyssa Buetikofer
Yesterday (Jan. 27), McDonald's announced that its chief marketing officer (CMO), Tariq Hassan, resigned. The fast food giant's USA president, Joe Erlinger, posted a message on the company's site...
View ArticleTiffany Edwards to Lead DEI at Publicis as it Revamps ESG Strategy
Publicis Groupe has filled its chief diversity officer role in the U.S. and unveiled a new DEI strategy, after Geraldine White was removed from the position at the end of last year. Tiffany Edwards has...
View ArticleTikTok in the White House? Karoline Leavitt Says New Media Newsers Can Cover...
There's a new administration in the White House--and a new class of journalists will be covering it. President Donald Trump's press secretary Karoline Leavitt presided over the first press conference...
View ArticleHands-Free Living: The Rise of Smart Wearables and AI
On this episode of The Speed of Culture Podcast, Matt Britton talks with Shachar Scott, vice president of global marketing at Meta Reality Labs. She explores the rapid rise of Ray-Ban Meta sunglasses,...
View ArticleWhat’s Going on at WTIC in Hartford?
WTIC in Hartford is starting the year off without a few reporters and staffers. Three reporters have left the Fox affiliate since the start of the year. The Laurel reports that "up to a half dozen...
View ArticleRobert Kraft’s Foundation to Combat Antisemitism Will Air Its Second Super...
Tom Brady and Snoop Dogg appear in a teaser for the second consecutive Super Bowl buy from the Foundation to Combat Antisemitism, which gives a cryptic preview of the content that serves as the...
View ArticleCharter Communications Facing Lawsuit in Death of Dylan Lyons in 2023
Charter Communications, the parent company of Orlando, Florida's Spectrum 13, is facing a lawsuit in the death of reporter Dylan Lyons. Lyons, 24, and T'Yonna Major, 9, both died on February 22, 2023,...
View ArticleSmoothie King Taps Caliber’s Claudia Schaefer as CMO
Smoothie King has named Claudia Schaefer as chief marketing officer (CMO). She'll now oversee the brand's marketing, driving traffic and sales. Her remit will include repositioning Smoothie King in the...
View ArticleSearch is On for NBC Chicago Employee Kevin Spencer Missing Since Friday
NBC Chicago employee Kevin Spencer has been reported missing after he didn't arrive for work this week and his family said they have been unable to reach him. Spencer works in the IT department at the...
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