How Out-of-Home Media Companies Must Reinvent Themselves as Publishers to...
For the past five years, industry leaders have been heralding the golden age of out-of-home (OOH) advertising, predicting it will evolve into a medium that could do pretty much anything. The rhetoric...
View ArticleHow to Make Your Product Stand Out During the Customer Journey
If you've ever walked through Times Square in New York, you've definitely experienced slow walkers ahead of you. They're usually tourists looking up at all the beautifully lit billboards telling them...
View ArticleFuse Media Heads Into Upfront With New Branded Content Studio
With ratings among its core millennial demographic on the rise last year, Fuse Media is heading into this year's upfront event with a new branded content studio, Fuse Collab, to help create branded...
View ArticleThe Handwritings of Kurt Cobain, David Bowie and John Lennon Are Now...
There's something viscerally personal about the handwriting of musical greats, whether its their feverishly scribbled drafts of lyrics or their introspective letters to peers and loved ones. Now the...
View Article5 Lessons Big Brands Can Learn From Startups
Show me an established category, and I'll show you a startup that's disrupting it (or about to). The trusted rules of the road for managing and marketing brands simply don't cut it on the fast and...
View ArticleFacebook Users Filled Their Decanters in March
Facebook users needed something to put their wine and whiskey in during the month of March, as decanter was one of Facebook IQ's Topics to Watch for the month. Conversation about decanter and related...
View ArticleHow Amazon Is Putting Its Sellers in Peril
Rarely does anyone write about Amazon without including the word "giant." Research shows that 43 percent of all online retail purchases were conducted through Amazon in 2016. Incredibly, this scary...
View ArticleWhy FedEx’s Transportation of $1 Billion in Egyptian Artifacts Is Big for the...
FedEx has made a name for itself over the past 40 years by transporting not only everyday stuff but precious and irreplaceable cargo, like giant panda Bao Bao, a T-Rex skeleton, 90 tons of Titanic...
View ArticleWhy Would an Ad Create the ‘Worst Song in the World’? To Make a Pretty...
The amusing new ad from French food-and-sundries retailer Monoprix poses a pretty basic question: Why would a young woman suffer through an impossibly bad song instead of just skipping it? There's an...
View ArticleLinkedIn: Here’s How to Stop Sharing Profile Changes With Your Network
When you make job changes to your LinkedIn profile, or are celebrating a work anniversary, LinkedIn may share these updates with your network. If you want to stop the professional network from doing...
View Article6 Ways to Leverage Programmatic in Your Brand’s Marketing Plan
Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this future gazing than programmatic and online display...
View ArticleThese 4 Mobile Ad-Tech Companies Are Banding Together on Standards for GDPR
With the European Union's General Data Protection Regulation (or GDPR) looming, a handful of ad-tech companies are working together in an attempt to tackle the stringent regulations. Consider this a...
View ArticleWhy Marriott Continues to Bet Big on These Incredible Pop-Up Hotel Rooms at...
Marriott International had an idea for Coachella in 2017 that no hotel brand had ever attempted before. The brand provided festival attendees and Marriott Rewards members with a chance to stay in one...
View ArticleHennessy’s Latest Opus Celebrates a Forgotten Cycling Legend in This Dark,...
Marshall "Major" Taylor was one of the most renowned track cyclists of his time--and arguably one of the most celebrated athletes in history. By 1901, he was considered the greatest athlete in the...
View ArticleKevin Garnett Finally Gets a Break From Retirement, Thanks to NBA 2k18
Pity former NBA superstar Kevin Garnett. After 21 seasons in the league, and more than $320 million in career earnings (not including endorsements), he just can't relax and enjoy his retirement. That's...
View ArticleThis Beer Brand Recreated an Entire Street Corner After Colombia’s Government...
Sometimes you want to go where everybody knows your name ... like your corner bodega, for example. In Colombia, however, that's no longer quite so simple if you want to enjoy an alcoholic beverage or...
View ArticleHow to Make Your Brand Design Flourish With a Human Touch
We've all heard the famous Dieter Rams quote, "Good design is as little design as possible." A great interface is one that the user doesn't see, think about or struggle to understand. In the words of...
View ArticleLinkedIn: Here’s How to Hide a Post From Your Feed
Did you know LinkedIn allows you to hide any unwanted posts you see as you scroll through your feed? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn...
View ArticleNetflix Will Soon Be Included in Xfinity Packages
Comcast and Netflix are expanding their partnership to offer the TV and movie streaming service as part of Xfinity packages. In 2016, Comcast launched Netflix on its X1 platform, where Netflix users...
View ArticleBless This Designer for Remaking Famous Logos to Teach Us Which Fonts They Use
You know the logos, but do you know the fonts? That was the question that clearly obsessed Emanuele Abrate, an Italian graphic designer and educator. Logos are a passion for Abrate, an art director...
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