Marketers Need to Use Behavioral Data Responsibly to Really Connect With...
I feel for marketers, not only because they are my clients and lifeblood, but because they are under siege in more ways than ever in the history of business. For one, consumer control over content and...
View ArticleThe Cult of Peloton: Reinventing the Fitness Industry, and Becoming a...
Until a month ago, I had never taken a spin class. While friends and colleagues made regular pilgrimages to boutique fitness studios like SoulCycle or Flywheel, the allure of sweating buckets and...
View ArticleWhy a TV Show Sponsored a Wikipedia Edit-a-Thon
Female entrepreneurship. Second-wave feminism. Women who broke the glass ceiling in industries far and wide. Odds are the Wikipedia entries for these topics were written and edited by men. In fact,...
View ArticleInfographic: TV Is Steadily Sinking as OTT Skyrockets
There's been plenty of hype surrounding the shift from traditional TV to over-the-top media services like Netflix and Hulu. However, new research cuts through the noise and shifts the focus to numbers,...
View ArticleSnapchat’s New Lens Reacts to the Sounds It Hears
You're not being paranoid: Snapchat really is listening to you. The messaging application Monday began rolling out a lens that reacts to sound, and a spokesperson said additional similar lenses will be...
View ArticleABC Cancels Roseanne Following Roseanne Barr’s Racist Tweet
Two weeks ago today, the sitcom Roseanne and its star Roseanne Barr was the toast of ABC's upfront presentation, with network execs joking onstage about Barr's controversial Twitter feed. But in a...
View ArticleCoca-Cola Has Released Its First Alcoholic Beverage And It’s Called Lemon-Do
It's a first for the iconic, 132-year-old American brand, and you Lemon-Do not want to miss it. On Monday, Coca-Cola released its first alcoholic beverage--called Lemon-Do--which is currently only...
View ArticleMDC Partners Agencies Team Up to Launch Specialist Network
MDC Partners agencies Bruce Mau Design, Hello Design, Northstar and Varick announced the collaborative launch of the Yes and Company specialist network. A press release describes Yes and Company as...
View ArticleMartin Sorrell Plans His Return to the Ad Industry Via Little-Known Shell...
Martin Sorrell's much-hyped absence from advertising is proving quite short lived. According to a report that ran in the U.K.'s Sky News this afternoon, the now-former leader of WPP looks to re-enter...
View ArticleThe Brains Behind The Walking Dead Want to Protect and Empower Creators
A conversation between Robert Kirkman, author of The Walking Dead comics, and his longtime producing and business partner, David Alpert, sounds like an improv routine. You're on the edge of your seat...
View ArticleClothing Lines From Auntie Anne’s, IHOP and KFC Help Them Connect With Their...
Gen Zers and millennials today aren't shy about telling you who, or in some cases, what they're wearing. Even if the "what" happens to be fast food. Think: Taco Bell swimsuits, KFC sweatshirts and...
View ArticleThis Agency Connects With 100 Million Customers Through Hair
For its impressive brand activations, Wil Power Entertainment has an unexpected advantage: its vast network of over 100,000 independent salons and barbershops across the country. And this strategy...
View ArticleWhy Blockchain Could Be the Solution to Many of the Problems Brands Are Facing
It might seem like the promises of blockchain have arrived out of nowhere and not without a crypto wallet full of doubt. Even so, executives are ready to take the technology--which creates an...
View ArticleAnonymous Pack of Self-Described ‘Lionesses’ Urge Women to Wear Black at Cannes
Describing its members to Adweek as "lionesses" from various agencies, an anonymous group is calling on women attending the 2018 Cannes Lions Festival to wear black. The movement functions as a...
View ArticleYouTube: Here’s How to Hide the Videos You’ve Liked
Did you know YouTube allows you to stop other users from seeing the videos you've liked? Our guide will show you how this is done. Note: These screenshots were captured in the YouTube application on...
View Article72andSunny Continues Reorganization, Spinning Off Production Unit Into Hecho...
Hecho En 72, the production company housed within MDC Partners agency 72andSunny, will become its own company. The announcement, which went out to staff yesterday, marks the latest and perhaps most...
View Article4 Ways Brands Can Accommodate Shifting Expectations Around Gender Identities
When most of us were growing up, boys and girls were placed unilaterally into blue and pink buckets without anyone asking whether this was a good idea. Even with my own pregnancy, not knowing the...
View ArticleTwitter Tipped Off Its #NBATwitter Campaign With the NBA Finals About to Start
There have been more than 100 million tweets related to the National Basketball Association thus far in 2018, more than any other sports league, and the social network geared up for Thursday night's...
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