Nielsen and Comcast Team Up to Measure VOD and OTT Ads
Nielsen is taking a big step to strengthen its measurement efforts for ads on OTT and set-top box video on demand, teaming up with Comcast's ad-serving platform FreeWheel to determine ratings for the...
View ArticleSpotify Plays on World Cup Fervor and Celebrates Multiculturalism With...
Spotify is taking advantage of World Cup hype to launch exclusive video content and other brand new features that celebrate the intersections of music, culture and soccer. The video series can only be...
View ArticleHere’s What You Need to Know About the First Day of Cannes Lions 2018
Sun- and ros?-soaked marketers are congregating in this seaside resort town this week to fete the year's best advertisements. But with all of the panels, networking events, beach takeovers, yacht...
View ArticleMcDonald’s Unveils the “Frylus”—So You Can Finally Snap Selfies With Sticky...
Picture this--you want to take a killer selfie, but you're already enjoying a delicious and juicy burger, and you have a serious case of ketchup fingers. Don't worry--McDonald's has a solution to this...
View ArticleHow Publishers Can Benefit From Demographic Audience Guarantees
From Facebook's algorithm overhaul to concerns over brand safety and transparency, growing ad revenue is harder than ever for publishers. As a result, many are considering new inventory opportunities...
View ArticleWhat Makes a ‘Living Business’? Staying Relevant and Remaining Flexible
Consumers are fickler than ever, and U.S. businesses that can't adjust are at risk of missing out on a serious amount of revenue, according to new research released today from consulting and business...
View ArticlePinterest Partners With FabFitFun For a New ‘Pinterest Box’
Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle--apply here to attend. Pinning products is taking a backseat on...
View ArticleIkea’s New App Can Help Kids Bring Any Old Cardboard Box to Life
Ikea isn't just a giant in the world of home furnishings--it's also one of the world's largest producers of paper packaging. And even as today's children connected digitally more than ever, the basic...
View ArticleQ&A: How Adidas Originals Embraces Reinvention From the Inside Out
CANNES, France--On Tuesday at high noon, marketers and sneaker heads gathered for Adweek's Terrasse Talk at the JW Marriott hotel to hear from Alegra O'Hare, vp of global communications for Adidas...
View Article3 Mistakes That Can Prevent Your Events From Taking Off on Social Media and...
The success of any event will depend on many factors, and some are more important than others. Some events will require big budgets but will succeed without specialized technology (e.g., face-to-face...
View ArticleThe Future of Esports and the Implications for Advertising and Sports as We...
CANNES, France--Overwatch League commissioner Nate Nanzer, Activision Blizzard Esports Leagues CMO Daniel Cherry III and David "Nomy" Ramirez, pro gamer on the Overwatch League's San Francisco Shock...
View ArticleCould Brands Replace the Media When It Comes to Trusted Information?
CANNES, France--Following his conversation with Fire and Fury author Michael Wolff at the Lions Lumiere Theater Monday, ad agency legend Jeff Goodby spoke with us about advertising and journalism in...
View ArticlePlaytex Thinks Your Tampon Should Come With a Vaginal Steaming Kit in New...
File this under something you never knew you needed--a tampon made with a Chilean alpaca fleece core, activated charcoal and probiotics to, "restore your delicate flora." Who wants a boring old tampon...
View ArticleNew Balance Names Mediahub Its U.S. Media Agency of Record
New Balance announced today it has chosen Mediahub, Adweek's 2017 U.S. Media Agency of the Year and the media arm of IPG-owned MullenLowe, as its U.S. agency of record following a review. The account...
View ArticleDisney Ups Its Fox Bid to $71.3 Billion, Pulling Ahead of Comcast’s Offer
The Walt Disney Company isn't going to let Comcast swoop in and derail its deal for 21st Century Fox without a fight. This morning, Disney and Fox announced that the companies have agreed to an amended...
View ArticleJust Add Water—This Drinkable Black Metal Record is Made From Coffee
Regular coffee might give you a warm and fuzzy feeling in the morning, acting as a gentle wake up call. But Peter's Cold Brew is not regular coffee. The triple strength elixir, nicknamed 'Liquid...
View ArticleMany of May’s Topics to Watch Went Straight Into Facebook Users’ Mouths
Facebook users worked up quite the appetite in May, as Boston baked beans, cantaloupe and hot dog bun were all Topics to Watch for the month, according to Facebook IQ. Conversation about Boston baked...
View ArticleMartin Sorrell Teases Ken Auletta and Reveals More Plans for S4 Capital in...
CANNES, France--In what may be the least surprising bit of ad industry news to emerge in the past three months, Martin Sorrell confirmed today that for the past "eight, nine, 10 years," the plan at WPP...
View ArticleNBC’s ‘Positively Real,’ Family-Centric Programming Lures Brands to Its...
When Mark Marshall took over as NBCUniversal's evp of entertainment advertising sales in October 2016, he knew he had some heavy lifting to do when it came to convincing wary brands to advertise in...
View ArticleWill Prime Wardrobe and Echo Look Make Amazon More Fashionable?
Amazon is known for a lot of things--Prime, two-day shipping, Alexa and Amazon Go, to name a few--but it is not necessarily known as a go-to site for the latest styles. In fact, in an interview with...
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