Twitter Is Serving Up The Wimbledon Channel Livestreams for the Third...
The Wimbledon Championships tennis tournament is in full swing and set to run through July 15 and, for the third consecutive year, the All England Lawn Tennis and Croquet Club is livestreaming digital...
View ArticleCredit Karma Debuts New Series of Kooky Spots Involving Crazy Cat Ladies and...
Would you want to flee the neighborhood if a kooky cat lady with 40 furry friends bought the house next door? What if some dude obsessed with wind chimes moved in, and the clanging-jangling kept you...
View ArticleAward-Winning Creatives Explain What It Takes to Win a Cannes Lion
Emotion, impact, irreverence. Those three elements were key to some of the winningest campaigns at this year's Cannes Lions Festival of Creativity. From a tourism campaign with a moving environmental...
View ArticleWPP and Martin Sorrell’s New Venture Reportedly Competing to Acquire...
Global production company MediaMonks is the first target in Martin Sorrell's attempts to re-enter the ad industry by way of mergers and acquisitions, according to multiple reports published over the...
View Article3 Ways AR Creates Customer Value That’s Practical, Yet Personal
Augmented reality is quickly becoming the darling of the media industry. Unlike the dash for virtual reality over the last five years, AR has crept up through popular games and social platforms to...
View ArticleHow Entertainment and Advertising Can Mutually Benefit One Another
I remember being taught that advertising exists at the junction of art and commerce. The combination of such instinctively opposite things; a huge breadth of different types of people ultimately trying...
View ArticleHow Toyota’s Investment in Music Festivals Continues to Pay Off
It's one thing to find your target audience at (what some might call) a niche event like a music festival that can draw attendance numbers of 50,000-plus for some of the more popular events (like Life...
View ArticleSamantha Bee’s Full Frontal Tells the US How to ‘Age Gracefully’ on Its Birthday
Full Frontal With Samantha Bee is on hiatus for a couple weeks and won't be airing a new episode on Wednesday because of the July 4 holiday, but the TBS show still found a way to weigh in on...
View ArticleThis Blue Apron Hookup With Bob’s Burgers Is Just Too Gouda
Blue Apron, the service best known for delivering ready to prepare meals, recently announced a partnership with 20th Century Fox property Bob's Burgers that is almost too gouda to believe. They will be...
View ArticleCould These Be the Themes That Emerge at Next Year’s Cannes Lions?
The themes that emerged from this year's Cannes Lions festival were wide-ranging. Publicis' (sort of) departure from the 2018 event made the rounds, in addition to Martin Sorrell's reemergence....
View ArticleFacebook Hires Team Behind AI Startup in Battle Against Fake News
Facebook is beefing up its artificial intelligence team as its war on fake news continues. The social network announced Tuesday that it's hiring the team behind UK startup Bloomsbury AI to improve its...
View ArticleIntel Will Fly a Fleet of Drones in California to Celebrate July 4th
Who needs fireworks when you have drones? To celebrate Independence Day--and show off its own technology in the process--Intel is planning a drone-powered light show tomorrow night in northern...
View ArticleWalmart Accidentally Goes Political With Its ‘Impeach 45’ Clothing Line
It's the subject of great debate: How involved should brands be in the political zeitgeist? Undoubtedly, overtly political moves tend to galvanize the masses and can hurt, or alternatively help, a...
View ArticleDailey Answers the Question, ‘What Have Minorities Done for America, Anyway?’
In response to a rise of xenophobia and anti-immigrant sentiment in the age of the Trump administration, Los Angeles agency Dailey decided to launch a campaign promoting diversity. At the 2016...
View ArticleThis Photo Campaign Captures the Beautiful Calm Before the Wimbledon Storm...
Wimbledon, one of the most prestigious, posh and iconic sports tournaments, has positioned itself as one of the most heavily attended events where fans and celebrities from around the world gather to...
View ArticleSee How MGM’s Universal Love Made an Impact During Stonewall Day
MGM's widely praised Universal Love, created by McCann New York, where top music artists re-imagined classic love songs as same-sex tunes, took to the road in the form of a special karaoke night in New...
View ArticleI’m Just Here for the Comments
Ever since Emily Weiss announced that her cult-status beauty blog, Into the Gloss, was expanding out of editorial and into product development with a skincare brand called Glossier, the concepts of...
View Article5 Tips for Integrating Audio Into a Marketing Strategy
As music streaming, podcasts, audiobooks, smart speakers, connected cars and voice assistants have caught the public's attention, the amount of audio-friendly content space is multiplying by the...
View ArticlePairing Declared Data With Social Sentiment for Marketing Mastery
Marketing technology joined the advertising fray on the promise of being the industry's savior. But advertising, which had once been positioned as a creative, gut-driven industry, could now become a...
View ArticleDentsu Aegis’ Isobar Promotes 3 Executives to Global C-Suite Level
Isobar, a Dentsu Aegis-owned digital agency network, announced today that it has elevated three of its executives to the global C-suite level, effective immediately. Sue McCusker has been appointed...
View Article