How Cannabis Manufacturers Tell a Story Through Their Sophisticated Packaging
Product packaging is one of the oldest branding disciplines. Now, packaging is increasingly becoming a storytelling medium, especially in a nascent industry like recreational cannabis. Gone are the...
View ArticleNary a Sponsor In Sight, This World Cup Animation Is a Charmer
As a general rule, World Cup advertising tends to include fast food, soda or any other manner of official connection to the tournament itself. Stretching its legs, however, creative production company...
View ArticleEvian Says Goodbye to Decade-Long Babies Campaign and Introduces...
For Evian, it's out with the old and in with the new. As of today, the brand is saying goodbye to its iconic babies campaign, which it first rolled out nearly 10 years ago, and is debuting a new...
View ArticleIkea Takes the High Road as English Fans Get Sassy After World Cup Win
At this year's World Cup, two teams were hard to root against. Japan's team reminded everyone about the importance of courtesy by not only cleaning up their locker room but leaving a thank-you note to...
View ArticleWasserman’s Laundry Service Parts With CEO Jason Stein and Lays Off 40-60...
Creative agency Laundry Service and its production wing Cycle went through a large-scale "restructuring" today, parting with founder and CEO Jason Stein as well as dozens of staff members. Wasserman,...
View ArticleGSD&M Launches Strategy Studio to Expand Its Strategic Leadership...
Austin-based creative agency GSD&M is launching a strategy studio consisting of general marketing strategists and decision sciences specialists. Through the creation of the new model, the agency...
View ArticleIHOP Confirms It Didn’t Actually Change Its Name to International House of...
Remember when IHOP freaked out the entire internet after announcing it would no longer be called the International House of Pancakes and instead would become IHOb, International House of Burgers? It...
View Article3 Ways Creative Agencies Can Take Innovation a Step Further
Over the past decade, we've witnessed an explosion of new channels. Brands have more opportunities for engagement than ever. The tools for content creation have grown more powerful and yet also more...
View ArticleFrom Solemn and Lovely to Silly and Hilarious, Here Are the 5 Ads Up for an...
While certainly best known as a celebration of television's biggest hits and stars, the Emmy Awards also bestow a trophy to one advertisement each year. So among this morning's slew of Emmy nominations...
View ArticleCan a Little Spike Lee (and a Lot of Brooklyn) Save Uber From Its Troubled...
It's a few minutes before the house lights come down at the Brooklyn Academy of Music for the premiere of Spike Lee's new "joint," Da Republic of Brooklyn. Standing off to the side--largely...
View ArticleAerie Continues Its ‘Real’ Streak, Casting Models With Illnesses and...
Aerie's imagery just keeps getting more and more real. The lingerie retailer has been receiving kudos on social media this week for its latest round of images, which feature women with various medical...
View ArticleBustle Founder Wins Out in Bid for Gawker
A holding company owned and managed by Bryan Goldberg, the founder of Bleacher Report and Bustle, won a bankruptcy auction for Gawker.com and its assets. The successful bid was reportedly up to $1.5...
View ArticleNetflix Is Already This Year’s Big Emmy Winner, and What Else We Learned From...
Game of Thrones, Saturday Night Live and Westworld topped this morning's Emmy nominations tally, but that barely scratches the surface when it comes to analyzing this year's crop of TV nominees. From...
View ArticleThis Year’s 5 Most Outrageous Emmy Omissions
There was a lot to love about this year's Emmy nominations, including a strong showing from this year's sophomore class--but as usual, voters made some egregious oversights when filling out their...
View ArticleFacebook’s Fifth Annual Diversity Report Followed the Pattern of Slow Progress
Facebook's fifth annual diversity report, released Thursday, followed the same pattern as the company's four previous diversity reports: progress, but at a slow pace. Highlights from this year's report...
View ArticleSapientRazorfish Lays Off 100 in U.S. as Publicis Prepares to Retire the...
SapientRazorfish, the "digital transformation agency" created by the union of SapientNitro and Razorfish last year, went through a large-scale U.S. restructuring this week. Sources who spoke to Adweek...
View ArticleOmnicom Launches Marketing and Insights Platform to Track Consumers Across...
Today, Omnicom Media Group unveiled a new "people-based precision marketing and insights platform" called Omni that's designed to deliver a single view of the consumer, which can then be tracked and...
View ArticleThe Martin Agency Creates Talent and Culture Unit Led by Former Obama...
IPG's The Martin Agency has created a new Talent and Culture department aimed at driving change and progress among its staff seven months after the ouster of longtime chief creative officer Joe...
View ArticleSarah Palin and Roy Moore Are Unwittingly Doing a Masterful Job Marketing...
Showtime has two politicians to thank for spearheading what has become a huge marketing campaign for its new satirical show Who Is America? The series, hosted by Sacha Baron Cohen, will apparently...
View ArticleThink Print Is Dying? Just Look to Vinyl for Evidence to the Contrary
They say print is dead. They gave their eulogies and laid it to rest. But I wouldn't say my goodbyes so soon. Consider vinyl. Records were supposed to die at least three deaths: at the hands of the...
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