Group Launches ‘3 Billboards’-Inspired Ads Calling Out Paul Ryan After...
Progressive Turnout Project, a Democratic political action committee, launched a Three Billboards Outside Ebbing, Missouri-inspired campaign today demanding stricter gun control laws and specifically...
View ArticleAir New Zealand Launched an #EmojiJourney Campaign on Facebook, Twitter
Air New Zealand launched a new campaign on its Facebook and Twitter pages called #EmojiJourney. When users see an #EmojiJourney post on the Air New Zealand Facebook or Twitter accounts, they'll be...
View ArticleYou Can Experience What It’s Like to Be Inside Westworld With This Immersive...
South by Southwest attendees will get to experience what it's like to be part of Westworld. Well, sort of. HBO and Giant Spoon are building an immersive experience on two acres of land for SXSW to...
View ArticleCarmichael Lynch Launches ‘Runnin’ With Sasquatch’ Campaign for Jack Link’s...
Earlier this month, Carmichael Lynch confirmed it was not participating in Jack Link's creative review, conducted by agency search consulting firm Pile, with the agency instead being "evaluated on...
View ArticleYouTube Vows to ‘Improve Our Systems’ After Conspiracy Video Rises to No. 1...
On Wednesday morning, YouTube's No. 1 trending video used footage from a CBS Los Angeles video to suggest that David Hogg, one of the survivors of last week's mass shooting at Marjory Stoneman Douglas...
View ArticleAgencies Primarily Blame Clients for Inefficiencies, According to This...
A majority of advertising professionals don't think their agencies are operating as efficiently as they could be--and in most cases, they blame clients. That's the primary takeaway from the 2018 Agency...
View ArticleFord North American President Raj Nair Out Over ‘Inappropriate Behavior’...
Raj Nair, North American president for Ford, is leaving the company following an internal investigation into "inappropriate behavior." "We made this decision after a thorough review and careful...
View ArticleFacebook Just Announced Another Music Licensing Deal
Facebook followed up on the music-licensing deals it announced last month by reaching an agreement for its first "multi-territorial" music license with online licensing processing and licensing...
View ArticleNielsen Social Content Ratings, Week of Feb. 12: NBA All-Star Game, Olympics...
The 2018 National Basketball Association All-Star Game and the 2018 Winter Olympic Games dominated Facebook, Twitter and Instagram during the week of Feb. 12, according to the Nielsen Social Content...
View Article2 Chainz Hypes Major League Soccer in Debut Campaign From The Fader’s...
In case you weren't aware, Major League Soccer--America's unheralded fifth major sport--returns on March 3. More importantly, 2 Chainz will be there. In a new broadcast spot entitled "Our Soccer"...
View ArticleFinancial Services and Net Neutrality Are Red-Hot Topics on LinkedIn
The fourth edition of the LinkedIn Content Insights Quarterly uses LinkedIn data to examine what kinds of content members are engaging with on the platform, including the kinds of articles a particular...
View ArticleIs the ‘Voice Agency of Record’ Trend Legitimate, or Just PR Spin?
"[I]n the next two years, an amazing thing is going to happen: Your brand will speak its first words," said Will Wiseman, U.S. chief strategy officer at Omnicom's PHD. Wiseman means this quite...
View ArticleABC Sells Out Its Oscars Inventory, With Some 30-Second Spots Going for More...
Academy Awards voting continues until next Tuesday, but ABC's ad sales team has already completed its Oscars business. ABC said it has sold out of this year's inventory a week and a half ahead of the...
View ArticleTwitter Tightened Up the Requirements for Its Amplify Publisher Program
Twitter made a move to protect brands from having their advertisements appear alongside objectionable content by tweaking the requirements for participation in its Amplify program for publishers. Vice...
View ArticlePanda Express Selects Wolfgang as Agency of Record
Panda Express has selected Venice Beach, California-based creative agency and consultancy Wolfgang as its new agency of record, following a review launched in November. "For us this partnership means...
View ArticleJust How Pervasive Is Technology in Our Lives?
Accenture released its Accenture Technology Vision 2018 report this month, the firm's annual forecast of the technology trends unfolding over the next three years. In an age where there is little...
View ArticleFacebook Is Offering More Clarity on Some of Its Ad Metrics
Facebook announced Wednesday that it will begin labeling some metrics in its Ads Manager as estimated or in development, as well as removing about 20 metrics that are "unhelpful." The social network...
View ArticleThe Facebook Journalism Project Teamed Up With the Society of Professional...
The Facebook Journalism Project and the Society of Professional Journalists are joining forces. The two parties will launch the SPJ Training Program for journalists, and Jennifer Jenkins, who works on...
View ArticleTo Avoid Angering Olympics Viewers, NBC Won’t Air A.P. Bio Until After the...
During its many years broadcasting the Olympics, NBC has learned the hard way what its viewers will and won't tolerate when it comes to offering sneak previews of its entertainment shows during...
View ArticleAward Shows and Cable News Fueled a 7.1% Increase in January’s National TV Ad...
Linear ratings have continued to fall this season, but ad revenue is on the rise. The national TV advertising spend in January increased 7.1 percent year over year, according to new data from Standard...
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