Consumers Can See Through an Agency’s Tone-Deaf Ads
Today, it's increasingly important to know, learn and mold the persona your social account or brand portrays. Who do you want your brand to be? Who do consumers think you are? Do certain target...
View ArticleAd for Save the Children’s Sweater-Themed Seasonal Fundraiser Will Have You...
Save the Children's annual Christmas Jumper Day is a longstanding tradition in the U.K. Folks dress up in festive sweaters and make donations to the relief organization that helps kids around the...
View ArticleFacebook Messenger Users Are Finally Getting the Ability to Delete Messages
The ability to delete messages from Facebook Messenger, initially promised by the social network in April, moved one step closer to reality this week. Facebook said in the release notes for version...
View ArticleAs Legislation Around Data Increases, Marketers Need to Rethink Their Approaches
Founding Father John Adams once said, "Power must never be trusted without a check," and more than 200 years later, those words still ring true. Today data is a precious commodity, and Silicon Valley's...
View ArticleAudio Platforms Panoply and Westwood One Look to Nielsen for Data-Backed Car Ads
Two major audio platforms are tapping Nielsen data to better steer auto ads to the right consumers. Westwood One and Panoply have subscribed to Nielsen's new Auto Cloud product, a targeting and...
View ArticleFarmers Group’s Leesa Eichberger: In a Data-Centric World, Storytelling and...
Leesa Eichberger is every bit as committed to data as any savvy marketer these days, calling it "magical." But the Farmers Group executive thinks that analytics' current VIP status is overshadowing an...
View ArticleWith a Counterintuitive Message, the ‘Greatest Sock Never Sold’ Is Helping...
You can admire this sturdy-looking yet fashionable pair of socks, but you can't purchase it. The cozy foot warmers sit behind glass in a sleek, minimalist display, loom large on billboards and show up...
View ArticleInvestment in Ad Tech Grows Increasingly Scarce, With Forrester Predicting a...
The shakeout cometh. A recent report by Forrester Research claims venture capital investment for ad-tech and mar-tech startups will drop from $7.2 billion in 2018 to $1.8 billion next year as...
View ArticleRoku Ad Revenue Increases by 67% From 2017
Revenue from advertising on Roku was up by 67 percent in Q3 among national marketers when compared to last year, according to the Standard Media Index, ahead of earnings this afternoon. Of Roku's ad...
View ArticleGoogle and Sephora Are Bringing Beauty Tutorials to the Newest Home Device
Beauty is in the eye of the beholder--or in this case, in the voice of someone asking for makeup advice. Google is partnering with Sephora to bring the beauty company's wide breadth of video content to...
View ArticleBB&T Bank Selects The Tombras Group as Agency of Record
Winston-Salem, North Carolina-based BB&T Bank selected Knoxville-based agency The Tombras Group as its agency of record, following a comprehensive yearlong review. BB&T Bank formerly worked...
View ArticleThis Touching Holiday Ad Reminds Us There’s More That Unites Than Divides
Post-midterm America is undoubtedly a divisive place, and it appears that things aren't so different over in Europe. Between Brexit negotiations and the rise of far-right, anti-immigration parties in...
View ArticleHaystack TV Partners With ABC to Expand Coverage
Haystack TV, which bills itself as the "Netflix for news," is adding ABC News to its lineup. The national network will join more than 200 other content providers on the ad-supported platform, including...
View ArticleAs Blockchain Falls Short of Expectations, Advertisers Look to Ad Tech for...
When did blockchain become the official path to transparency for digital advertising? Don't get me wrong: Distributed ledgers are a promising new technology with the potential to revolutionize many...
View ArticleAvocados From Mexico Will Return to the Super Bowl With Another Humorous...
Avocados From Mexico will have a 30-second spot in the Super Bowl for the fifth consecutive year in a row. The trade group will continue its tradition of lighthearted and humorous ads but will work...
View ArticlePandora Plans to Invade Your Holiday Travel With the Launch of ‘Sound On’
The holiday season can make you feel all kinds of emotions--happy, excited, an impending sense of doom. Who's to say? But no matter what you feel this holiday season, Pandora wants to remind you that...
View ArticleWhy Brands Need to Create Anti-Hate Policies to Deal With Social Media Backlash
From Budweiser to Dove, Pepsi and now Nike, brands are finding themselves having to deal with a new social media backlash issue. Whether or not they have gone out of their way to provoke or simply made...
View ArticleBrooklyn Nine-Nine Will Return in January
Back from the (very temporary) dead, Brooklyn Nine-Nine will officially premiere in January on its new network, NBC. The sixth season of Brooklyn Nine-Nine will make its NBC debut on Thursday, Jan. 10...
View ArticleClorox Is Preparing for a World With More—But Less Obvious—Marketing, Says...
At last month's ANA Masters of Marketing conference in Orlando, Fla., marketers from across the world gathered to discuss innovations and successes in the industry as well as the challenges that they...
View ArticleHow the Midterms Gave Hope for a More Inclusive and Diverse Advertising Industry
On Tuesday night, we saw over 100 women presumed elected to the U.S. House of Representatives. We saw the first black woman elected to Congress in the state of Massachusetts, the first woman in the...
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