Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study,which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent of the influencers on the list, they only have a 21 percent share of the influence.
According to Forbes' study this means that "their opinions received either a lower quantity of reactions, were reacted to by less influential people, or their opinions and the reactions to them appeared in less impactful publications."
From July to October Forbes analyzed data on the top 500 companies from the Forbes Global 2000 Largest Companies List and over 100 million articles. The CMOs were ranked by how they have established themselves by sharing opinions that and generate significant reactions.
Check out who made the list below:
1. Phil Schiller, Apple
2. David Lauren, Ralph Lauren
3. Tim Mahoney, General Motors
4. Jim Farley, Ford
5. John Frascotti, Hasbro
6. Kristin Lemkau, JPMorgan Chase
7. Trevor Edwards, Nike
8. Beth Comstock, General Electric
9. Seth Farbman, Gap
10. Alain Visser, Volvo
11. Matt Jauchius, Nationwide Mutual
12. Richelle Parham, eBay
13. Martine Reardon, Macy's
14. Kevin Krone, Southwest
15. Olivier Francois, Fiat Chrysler
16. Stephanie Linnartz, Marriott
17. Andrew Nocella, American Airlines
18. Barb Rechterman, GoDaddy
19. Blair Christie, Cisco
20. Anne Finucane, Bank of America
21. Russell Wager, Mazda
22. Jim Berra, Carnival
23. Jeremy Burton, EMC
24. Alan Gershenhorn, UPS
25. Tony Pace, Doctor's Associates (Subway)
26. Keith Weed, Unilever
27. Dorothy Dowling, Best Western
28. Ola Kallenius, Mercedes-Benz
29. Dana Anderson, Mondelez
30. Ariel Kelman, Amazon
31. Michael Zuna, Aflac
32. Jeannine Haas, Avis Budget Group
33. Karen Quintos, Dell
34. Ken Chaplin, Trans Union
35. Khaled Elkhouly, Etisalat
36. Lorraine Twohill, Google
37. Mark Hug, Prudential Financial
38. Roel de Vries, Nissan
39. Mike Wege, Hershey Company
40. Brian Smith, Lexus
41. David Christopher, AT&T
42. Loren Angelo, Audi
43. Deanie Elsner, Kraft
44. Roy Benin, Mars
45. Ann Mukherjee, Frito-Lay
46. Andrea Riley, Ally Financial
47. Ann Glover, Voya Financial
48. Jeffrey Hirsch, Time Warner Cable
49. Andy England, MillerCoors
50. Johan Buse, SingTel