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3 Brands Among Top 10 YouTube Videos of the Year
This year, Ylvis was a hero to most. The Norwegian duo's bizarre hit, The Fox (What Does the Fox Say?) was the biggest YouTube video of the year, at 273 million views and counting. Incredibly, Ylvis...
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Land Rover's Personalized Ads System Pulls From 700 Videos
Land Rover's website has been serving personalized 30-second video ads to viewers based on their past clicks, resulting in a 50 percent lift in brand awareness while garnering 53 percent jump in...
View ArticleCVS Confirms Creative Review
CVS Caremark confirmed today that it has launched an agency creative review, which will include current shop Arnold. The Havas company won the account after a review in 2010, taking it over from...
View ArticleApple CarPlay, Boeing Black Phone Revealed in New Videos
We got a closer look at two titillating technologies today. And both Apple’s CarPlay and Boeing’s Black Phone are the next level of secret agent style. CarPlay is the new name for Apple's in-car...
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In a World of Insane Homemade Ads for Used Cars, This Might Be the Craziest
"Do you want to be perceived as rich and cuddly? Of course you do!" We've seen our share of crazy homemade ads for used cars. But this one, created by a Swedish art director known as Castor, ranks...
View ArticleAdweek's Top 5 Commercials of the Week: May 9-16
Save for a Coca-Cola ad that leans heavily on cuteness, all of this week's best ads seem to meander around a central theme of moving, either on or forward (preferably, both). A BMW ad gets the Gus Van...
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Volvo Tells Millennials They Can Ride in a Volvo Again, This Time Facing Forward
Hey, millennials, 20 years ago you might've been riding in the third row of a Volvo station wagon, staring out the back window and maybe trying to stave off the slight nausea that can accompany your...
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Man Behind Insane 'Buy My Volvo' Ad Is Back With an Equally Preposterous Sequel
Is there a better auto advertising copywriter—and by better, I mean more completely, awesomely batshit—than Christoffer Castor? You will remember the Swedish art director from his "Buy My Volvo" spot...
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Volvo Really Takes the Plunge in Powerful Ad That Leaves the Car on Shore
In its first global campaign for Volvo, Grey London strives for a "quietly epic" tone to position the Swedish nameplate more firmly in the premium auto space. Director Marcus Söderlund, working...
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Here Are Forbes' 50 Most Influential CMOs of 2014
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study,which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent...
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VW of America Will Start Sponsoring CNN Documentaries
Volkswagen of America has been chosen by CNN Films to sponsor its documentaries, expanding the relationship between the two companies. The car maker’s ads will start airing later this month during the...
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Agency of the Year: How R/GA Dominated Digital by Finding Its TV Groove
In hindsight, it's no surprise that one of the best ads of 2014 came from an unlikely corner of the advertising world: digital agency R/GA."The Game Before the Game," for Beats by Dre headphones,...
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Why Volvo Wants You Tweeting During Its Competitors' Super Bowl Ads
Volvo won't be a Super Bowl advertiser this weekend, but several of its competitors will be—a fact the Swedish automaker plans to use for its own benefit. With a promo called "The Greatest...
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24 Hours in Advertising: Tuesday, Jan. 27, 2015
Here's everything you need to know about the last 24 hours in advertising, in case you blinked.Buzzing on Adweek:Victoria's Secret releases full Super Bowl spot The lingerie brand teased its Super...
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You Don't Need to Buy a Super Bowl Spot to Advertise During the Big Game
When it comes to advertising, New England-based Nutri Ninja, which makes professional blenders, is mostly known for its infomercials. But after finding out that New England Patriots wide receiver...
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Volvo and Grey London Invent an Invisible Paint That Lights Up Cyclists at Night
Safety is a huge part of the Volvo brand. And now, the automaker, with help from Grey London, is extending the concept beyond its own drivers—to cyclists with whom they share the road—and beyond...
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Virtual Reality Is Grabbing Brands’ Attention but Not Their Ad Dollars
More than a year after Facebook's $2 billion acquisition of Oculus Rift and virtual reality's promise to transform digital storytelling, major marketers are taking the 3-D technology out for a test...
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Grey London Takes Promo Grand Prix for LifePaint, Which Lights Up Cyclists at...
CANNES, France—Grey London, which has joined the ranks of the elite creative agencies in recent years, won its first Cannes Grand Prix here tonight, topping the Promo & Activations Lions content...
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Inside Grey's Global Sweep of 113 Lions at Cannes
While Ogilvy & Mather received recognition as Cannes' Network of the Year, smaller WPP corporate sibling Grey generated much of the unofficial buzz at Cannes last week as it was awarded 113 Lions,...
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Grey Picks Creative Who Worked on Taco Bell and Old Spice to Lead Its Volvo...
Grey, which the Cannes organization just named as its 2015 North American Agency of the Year, has signed a new executive creative director to lead its Volvo account in New York. Matt O'Rourke joins...
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