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Arnold’s New Creative Lead Makes First Key Hire as Agency Looks to Make a Comeback

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In one of the first key hires from U.S. Chief Creative Officer Icaro Doria since arriving at the agency in August, Arnold Worldwide welcomed Fred Saldanha as executive creative director. "Fred's entrepreneurial spirit and enthusiasm for forward-thinking creative campaigns aligns perfectly with the direction we're taking the Arnold business," Doria said in a statement. Stating...

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