Here’s Why This Film Is Partnering With a Threesome Dating App at SXSW
In 2015, Alex Garland's Ex Machina got major buzz from a sneaky promotion it ran on Tinder at South by Southwest: Attendees who encountered a woman named Ava on the app soon found that she wasn't a...
View ArticleUnder Armour Brought Its Sneaker Dome to SXSW and Added a Few Austin Touches
Under Armour wants its customers to hover-literally-at the brand's South by Southwest activation. One interactive portion of the "Hovr House," named for the brand's new smart running shoe, includes...
View ArticleVimeo Is Bringing Films Like ‘Hi Stranger’ and ‘Marcel the Shell’ to Life at...
It's impossible to look away from Kristen Lepore's peculiar yet therapeutic film, Hi Stranger. The animated short, which has been watched 2.4 million times, features a tiny claymation man speaking...
View ArticleThe City of Atlanta Now Has Its Own Video Streaming Platform to Lure...
The city of Atlanta has a new marketing tool that it hopes will help them court milennials to live and work in the city. ChooseATL, an initiative launched by the Metro Atlanta Chamber in 2015 to get...
View ArticleGoogle Turned an Austin House Into a Giant, Connected Fun Home to Promote...
Artificial intelligence is definitely about to take over your living room--that is, if Google has anything to do about it. For South by Southwest, the Mountain View, Calif.-based company souped up a...
View ArticleOutdoor Voices Promotes Its AR App at SXSW to Get People Outside—and Shopping
For a company whose slogan is "Doing Things," Outdoor Voices couldn't have picked a better weekend with great weather to promote its new augmented reality app. Outdoor Voices encouraged consumers and...
View ArticleHow L’Oréal Is Using Tech to Make Thousands of Custom Skin Shades
If you've ever stepped into a drug store or specialty shop for makeup, you know how daunting it is to find the right foundation shade to match your skin tone. The colors are only made to match a...
View ArticleThose Red, Oppressive Smocks Worn in Handmaid’s Tale Go Up in Flames at SXSW
The Handmaid's Tale is stirring up a major resistance at SXSW as part of a marketing stunt for the upcoming season of the Hulu show, by setting fire to the oppressive red and white costumes that the...
View ArticleWhy Starz Created a Sensory Space at SXSW to Promote Its 2 New Shows
Manicures, custom t-shirts, candy, pins and tunes; these are just a few of Starz's favorite things for its activation at South by Southwest. Created to promote the network's two new shows, Sweetbitter...
View ArticleDropbox Unlocks Creative Energy at SXSW With 3 Poignant Murals From 6...
Dropbox aims to inspire the world to unleash its creative energy--and it's staying on brand at SXSW this year with three co-created murals (no, not quite Three Billboards-style) from up-and-coming...
View Article180 Female Agency Leaders Launch ‘Time’s Up Advertising’ to Address the...
Today, a group of 180 female CEOs, chief creative officers, chief strategy officers and other top agency executives announced the launch of Time's Up Advertising, an official "vertical" aimed at...
View ArticleArnold’s New Creative Lead Makes First Key Hire as Agency Looks to Make a...
In one of the first key hires from U.S. Chief Creative Officer Icaro Doria since arriving at the agency in August, Arnold Worldwide welcomed Fred Saldanha as executive creative director. "Fred's...
View ArticlePinterest: Here’s How to Hide Your Profile From Search Engines
Did you know you can increase the privacy of your Pinterest profile by hiding it from search engines? When you activate this setting on your profile, users won't be able to see your profile in their...
View ArticleThe Red Cross Uses AR and VR to Enter a Child’s Room in Wartime
War turns a little girl's bright, colorful room filled with toys and plush animals into a dark den of despair in this affecting augmented reality experience from the International Committee of the Red...
View ArticleIs Lack of Diversity and Women in Leadership Roles Hurting Ad Tech’s Growth?
For women, building strong industry and personal partnerships is a powerful way to build influence and develop professionally. Networks provide cross-pollination of viewpoints and ideas, bring down...
View ArticleOn the Adweek Podcast: SXSW, Apple’s New Ad Masterpiece and the ‘3...
Is SXSW Interactive still a tech conference? Has "Three Billboards Outside Ebbing, Missouri" sparked a new appreciation for outdoor advertising? Can you actually make your NYC apartment bigger through...
View Article5 Ways to Save Agency Holding Companies From Becoming Irrelevant
I recently got a call from an influential player in the advertising business. She had a simple question: "Are advertising holding companies relevant today? Should they even exist?" At the time I didn't...
View ArticleZoosk Labs Jumps on the HQ Trivia Bandwagon With Lively
The company behind dating website and app Zoosk is putting its own spin on the HQ Trivia imitation trend with the restarting of its Lively app. Zoosk Labs debuted Lively in July 2016 as a dating app...
View ArticleNike Salutes F.C. Barcelona and the Catalan Culture in Flashy Ad by W+K
Nike celebrates its 20-year partnership with F.C. Barcelona, one of the world's great soccer clubs, in a new 90-second spot directed by Oscar-winning cinematographer Wally Pfister that salutes team's...
View ArticleSelf-Serve Ad Platform Spotify Ad Studio Is Expanding to the U.K. and Canada
Self-serve audio ad platform Spotify Ad Studio debuted in the U.S. last September, and the U.K. and Canada are next on the music-streaming service's playlist. Spotify announced the expansion of its...
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