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Safety spot doesn't make Volvo feel so safe
[The spot's been pulled from YouTube. We'll repost when it's available.] There's nearly 60 seconds of crash-test footage in this Volvo spot by Arnold (set to the 1812 Overture?! Turn it off!) which all...
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So, tell me again why vampires like Volvos?
Of all the inexplicable tie-ins, I would never have guessed Volvo and Twilight. The rationale is that Volvo keeps you safe, and vampires keep you safe! Well, not vampires in general, just Edward the...
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Leaders of Euro RSCG's Amsterdam Shop Exit
Euro RSCG is losing business, creative, and strategic leaders from its globally recognized digital shop in the Netherlands, as they exit to start their own agency. Euro RSCG 4D in Amsterdam handles...
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Euro 4D Amsterdam Gets New MD
Euro RSCG has hired a longtime Ogilvy & Mather executive as managing director of Euro RSCG 4D Amsterdam, filling a position left open after a leadership exodus earlier this year. Christian...
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Google Takes 4 Classic Ads and Reimagines Them for the Web
Through an initiative called Project Re: Brief, Google is updating four classic ad campaigns, enlisting agency folks who created the original work and adding interactive and social elements via...
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Slackliner Crosses Wire Between Two Speeding Trucks in Volvo Stunt
How, exactly, does one learn "slacklining"? The subject's not taught at my local adult-ed program (though microwave cookery sounds appealing). I imagine, at the very least, that you'd have to be able...
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Top 10 Commercials of the Week: Aug. 18-23
This week, a headless pair of breasts sought to sell scents, we saw a final spot from the late Tony Scott, and The Sun found a way to shine. Many of the hundreds of TV commercials aired each day are...
View ArticlePublicis Groupe Merges Digitas and LBi
Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company announced today. Dubbed DigitasLBi, it will be led by...
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Volvo Makes Luxury Play in New Campaign
Volvo has launched a new campaign that paints the brand in a luxury light, taking on the likes of Mercedes, BMW, Lexus and in particular, the Audi A4. In an initial TV ad from Arnold Worldwide, a...
View ArticleTwitter Vines Get Shared 4x More Than Online Video
Marketers love them some Twitter Vines—and for good reason, it turns out. Unruly Media's research reveals that branded Vines (see Doritos example below) are shared four times as often as branded...
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JCPenney One of 10 Brands Predicted to Die in Next Year
As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1 killer of outdated...
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President of Volvo Trucks Isn't a Daredevil. He Just Plays One in This Insane...
Claes Nilsson, the president of Volvo Trucks, talks up the Volvo FMX while standing—it is soon revealed—on a truck being suspended over the water by a crane in this crazy YouTube video, which calls...
View ArticleVolvo Driving Hamster Goes Viral
It's often said that YouTube is just a bunch of dogs on skateboards videos. But this past week, it was actually more accurately all about hamsters driving Volvos. Indeed, a two-minute spot featuring a...
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Ad of the Day: Volvo Runs With the Bulls in Its Most Beastly Truck Stunt Yet
It's not advertising if it isn't potentially lethal. That appears to be Volvo Trucks' premise lately. Its amazing ad stunt from agency Forsman & Bodenfors, the latest in a series that have ranged...
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You Really Need to Watch Van Damme Do the Splits Between Two Volvo Trucks
How do you do create an interesting demonstration of the "stability and precision of Volvo Dynamic Steering"? With the help of Jean-Claude Van Damme and his impossibly flexible legs. The new video...
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Rob Ford Flawlessly Replaces Van Damme in 'Epic Split' Parody
Sometimes, the best parodies are the most subtle. Case in point: This truly impressive face dub of disgraced Toronto Mayor Rob Ford onto the body of Jean-Claude Van Damme in his "Epic Split" ad for...
View ArticleThere Is Nowhere To Run From Van Damme on YouTube
"What you see is a body crafted to perfection." Jean-Claude Van Damme is referring to himself in this epic stunt, during which he does a split on two moving trucks. But he could also be talking about...
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Channing Tatum Does His Own Epic Split on the Set of 22 Jump Street
The parodies of Jean-Claude Van Damme's "Epic Split" for Volvo Trucks are already getting old, but this one's good for a chuckle. Channing Tatum set aside some time on the set of his upcoming sequel...
View ArticleChanning Tatum Channels Van Damme to Promote Jump Street
Response videos are huge on YouTube. And this past week, actor Channing Tatum got into the act, cranking out a silly spoof of Jean-Claude Van Damme's epic Volvo video featuring him doing a split...
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Grey London Wins Volvo Creative Pitch
The London office of Grey has been named the new global creative lead on Volvo after a review that began in June. The automaker considered six agencies before narrowing its list to four shops to pitch...
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