Vice Names Former Havas, Vivendi Executive as Global Chief Revenue Officer...
Brooklyn-based media and marketing conglomerate Vice has officially named longtime Havas and Vivendi executive Dominique Delport as its new global chief revenue officer and president of international...
View ArticleABC Hopes Buyers Won’t Judge Roseanne Based on Last Year’s Disastrous Upfront...
Over the years, ABC has been able to use its May upfront event to ignite enthusiasm among buyers for new shows like Modern Family and Designated Survivor, both of which built buzz after the network...
View ArticleHere Are the Brands and Organizations Winners of the 10th Annual Shorty Awards
The 10th Annual Shorty Awards will be handed out in New York April 15, and the list of winners in the brands and organizations category was revealed Tuesday. The Shorty Awards--which "recognize...
View ArticleWhy Freddie Highmore Initially Turned Down The Good Doctor, And What’s Ahead...
There are many reasons that The Good Doctor became this year's breakout freshman drama, as detailed in this week's cover story. But showrunner and executive producer David Shore says the real secret of...
View ArticleThis SFW Striptease Doesn’t Have a Happy Ending for Anyone Involved
His ex-girlfriend doesn't know he shared this! Lovers of revenge porn will thrill at the sight of this video on the actual porn site YouPorn, a 2:30 ideal of the genre--somebody else's hot ex awkwardly...
View Article3 Rules for Speaking With Consumers on Social Media, Not at Them
We know that conversation is a lost art. And regardless of whether consumers' attention spans are in fact shorter than that of a goldfish, we know they are pretty damn short. Consumers use a variety of...
View Article3 Ways to Stop Wasting Money on Ads No One Sees
When Marc Pritchard uses choice language to call out the advertising industry, it listens. As chief brand officer of Procter & Gamble, Pritchard manages a significant share of the global...
View ArticleWhy TGI Fridays Thinks of Itself as ‘a Technology Company That Sells Beer and...
Sherif Mityas, the chief experience officer of TGI Fridays, says technology is doing a lot for the casual dining chain. But one thing it won't do: replace the restaurant's world-renowned bartenders. We...
View ArticleSpark Foundry Promotes 30-Year Publicis Groupe Vet to Global President Role
Today, Spark Foundry elevated Chris Boothe to the role of global president. Boothe will continue to serve as Spark Foundry USA CEO in addition to his new responsibilities as global president. In the...
View ArticleAdobe Analytics’ New Project Brings Together the Online and Offline Retail...
Retailers are continually questioning whether their websites are working effectively throughout the sales cycle. Now, Adobe Analytics believes it can answer those questions. Experience Analytics, which...
View Article84 Sculptures of Men Stand on the Edge of Buildings in This Haunting...
To combat male suicide, a nonprofit has put 84 humanoid sculptures on top of a skyscraper and other building in London--the same number of men who take their own lives every week in the U.K. The...
View ArticleThe Number of OTT-Only U.S. Homes Has Tripled Over the Last 5 Years
Millions of U.S. households are cutting the cord and switching to over-the-top (OTT) devices, but the number is still less than one-sixth of all households with cable and satellite subscriptions,...
View ArticleKris Bryant Crashes a Fantasy Draft as a Pizza Delivery Guy in Latest Prank...
Kris Bryant's such a screwball! In his latest pitch for Red Bull, the Chicago Cubs star and 2016 National League MVP pranks a fantasy baseball draft by showing up disguised as a pizza delivery guy....
View ArticleWant to Intern at Havas New York? Go Ahead and Text the CCO Directly
Harry Bernstein's phone will soon be buzzing like crazy. That's because the Havas New York chief creative officer is brazenly pasting the number on ads in New York City and on 14 college campuses...
View ArticleSocial Media Is Not a Customer Experience Solution
We've all been there, both in-store or on the phone, where the customer experience is so poor that you want to end your relationship with the brand instantaneously--right then and there. How many times...
View ArticleDunkin’ Donuts Trots Out Branded Running Shoes in Honor of the Boston Marathon
"America runs on Dunkin'" may be a decade-old hyperbolic slogan, but it's about to become quite literal--for a few thousand people, anyway. Dunkin' Donuts has joined the fray of brands branching out...
View ArticleWhy Brands Need to Stop Relying on Expert Opinions
Generally speaking, business values the opinions of experts. The marketing and advertising community is not immune to this as we witness the latest round of prognostications and expert advice about...
View ArticleKristen Lachtman Is Leaving Twitter’s Niche Influencer Network
Kristen Lachtman, who took over the U.S. operations of Twitter's Niche influencer network after her husband, Darren Lachtman, left the company last July, is bidding goodbye to the social network, as...
View ArticleFacebook Is Rolling Out New Privacy Tools. Will It Be Enough?
In the 11 or so days since the story broke that 50 million Facebook users' data was exposed through a Cambridge Analytica researcher's app, executives up and down the Facebook food chain--from CEO Mark...
View ArticleWarby Parker and Arby’s Team Up to Create WArby’s This April Fools’ Day
This Sunday is April Fools' Day, and the hijinks are getting off to an amusing start with WArby's--a purported joint venture between eyewear maker Warby Parker and fast-food purveyor Arby's. "Arby's...
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