LinkedIn Is Making In-Feed Video Ads Available to All Companies Soon
LinkedIn began beta-testing video for sponsored content last October, and the professional network is making it available to all businesses over the next few weeks. More than 700 advertisers...
View ArticleTwitter Punches Its Opening Day Ticket
The first pitches of the 2018 Major League Baseball season will be thrown Thursday, and Twitter is all set for Opening Day. The social network and the league teamed up on hashtag-triggered emojis for...
View ArticleMessenger Is Facebook’s Real Value to Brands
Customer expectations matured in 2017; no longer was social customer service just about response times and a friendly tone of voice. 2017 saw "effortless service" set the tone for what consumers deemed...
View ArticlePublicis Media Launches Global Commerce Practice
Publicis Media announced today the launch of a global commerce practice encompassing commerce strategy, media and marketplace investment, content and merchandising. According to a press release, the...
View ArticleLinkedIn: Here’s How to Stop Non-Connections From Following You
Did you know LinkedIn allows you to prevent strangers from following you and seeing your public updates? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn...
View ArticleHow My Time in the Army Helped Hone My Creative Approach
My leadership philosophy came from a rather unexpected source, one that is not traditionally associated with innovation and creative thinking: the military. In 2001, I did something I never anticipated...
View ArticleAs Mobile Becomes Increasingly Crucial to Advertising, Brands Fail to Take...
Mobile advertising offers marketers a wealth of opportunities, but transparency is still causing a headache for the digital marketing industry. Just last month, Unilever, one of the biggest brand...
View ArticleSpike Jonze Turned an Unnoticed Moment From His Apple Shoot Into a Dog Rescue...
There were plenty of notable characters in the remarkable behind-the-scenes video from Spike Jonze's recent Apple shoot. But one cameo--that you almost certainly didn't notice--is the subject of a...
View ArticlePinterest Just Introduced a Separate Tab for People, Boards Followed by Users
Pinterest introduced a new customization option Thursday, the following tab, which enables users to create a curated feed of Pins from people and boards they follow in the order in which those Pins...
View ArticleAll Ads in Instagram Stories Will Now Be Full-Screen
All ads in Instagram Stories are going full-screen. The Facebook-owned photo- and video-sharing network announced Thursday that when brands upload a photo or video (under 15 seconds) within its feed...
View ArticleWeber Shandwick Defends Its Michigan State Work Amid Reports of ‘Spying’ on...
Following reports that Michigan State University paid IPG-owned PR firm Weber Shandwick more than half a million dollars over several months to track social media activity surrounding the case of USA...
View ArticleUsers Can Now Add Timestamps to Live and Replayed Videos From Twitter and...
Twitter kept seeing tweets that directed users to specific times during live and replayed videos, so the social network responded with a new feature to make those tweets unnecessary. Skip ahead to 3:50...
View ArticleThe Great Snapchat Egg Hunt Is Under Way
The Easter Bunny came to Snapchat and brought a taste of Pokemon Go with him. Snapchat Friday introduced The Great Snapchat Egg Hunt, a Snap Map-based game that gives users until April Fool's Day--9...
View ArticleQ&A: This Agency Head of Innovation Doesn’t Think Much of Most Innovation Labs
Tom Goodwin doesn't believe in most innovation labs, especially agency innovation labs. Which is a bit of a weird point of view for the head of innovation for Zenith Media. Goodwin believes he can...
View ArticleSuperior Customer Experiences Start With These 3 Things
In 1997, I was flying out to San Jose, Calif., to attend a meeting that could transform my career. Upon arriving at the airport, I realized I had left my suitcase on the Amtrak train I'd taken earlier....
View ArticleGermany Made Some Bonkers Lotto Ads That Are Obsessed With Your Fingers
Lotto ads are a weird genre. They say as much about a culture and its dreams as they do about the agency making them. Leo Burnett Madrid's Spanish lottery ad from 2016 emphasized community over money,...
View ArticleHenry Rollins and Mercedes Explore the Vulnerable Side of ‘Toughness’ in...
Warrior-poet Henry Rollins has long been known for both his tough, muscular facade and the emotionally complex creative soul within. Discovering fame as punk band Black Flag's frontman, Rollins has...
View ArticleHow to Avoid ‘Fake News’ Claims in Your Social Marketing
Many debates have been sparked about the effect of fake news on the 2016 U.S. election. While not every American voter was exposed to fake news, the misleading posts certainly made an impact. Political...
View ArticleBrands Need to Join the 21st Century and Tap Into Radio Advertising
If you put a bunch of advertisers in a room and asked them what they thought of traditional radio, they'd probably say it's "old school," "difficult to buy" and/or "on its way out." Although it is true...
View ArticleWPP’s Kinetic Introduces New Leadership Team as CEO Exits
WPP out-of-home (OOH) and experiential-focused agency Kinetic North America is reshaping its leadership team. With CEO David Krupp leaving at the end of the month to pursue an unspecified new role,...
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