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How Millennials Are Helping This Agency Find the 'Big Idea'
SpecsWho Co-founders Leo Premutico and Jan JacobsWhat Creative agencyWhere New York Former Saatchi & Saatchi executive creative directors Leo Premutico and Jan Jacobs, who opened their agency...
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Volvo Finds Another Use for LifePaint: Keeping Kids Safe and Illuminated on...
Volvo's LifePaint—an invisible, spray-on substance—was invented to take some of the fear out of cycling at night. And now, it's being put to good use on the scariest night of the year. Volvo U.K. and...
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Global Agency of the Year: Grey's Work Sparked Cultural Conversations Worldwide
Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the JW Marriott, high above...
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5 Ways Marketers Are Already Putting Sensors to Work
For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the early days...
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What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices
Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad enough, stealing away all those...
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Ad of the Day: Swedish Conductor Marie Rosenmir Is Volvo's Unlikely New Endorser
A new spot for the Volvo V40 R-Design by Grey London focuses on the details, with a more soft-spoken tone than the usual false confidence we've come to expect from car ads. The visuals focus on the...
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How to Win the Super Bowl Without Spending $5 Million on a 30-Second Spot
Like other advertisers, Volvo last year said no thanks to plunking down more than $4 million for a 30-second Super Bowl spot. But it didn't sit on the sidelines. Rather, the automaker crashed the game...
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How Volvo Stole Energy From Other Cars on a California Highway to Power This SUV
Volvo's new XC90 T8 hybrid is more than just a potential getaway car. It's a twin-engine thief that steals power from other vehicles. At least, that's how the seven-seat SUV is portrayed in this...
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MDC Acquires the Agency Behind Volvo's 'Epic Split' Campaign
MDC Partners and Crispin Porter + Bogusky today announced a major win for the network. MDC has acquired Swedish agency Forsman & Bodenfors—perhaps best known as the agency behind Volvo's "Epic...
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How Innovation and Integration Continue to Shape the Future of Marketing
Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury convened over...
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Uber and Volvo Are Bringing Free, Self-Driving Cars to Pittsburgh This Month
Uber's commitment to automated transportation was revved up today when it partnered with Volvo to give Pittsburgh commuters the opportunity to try out self-driving cars for free. Uber also bought...
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Ad of the Day: Volvo's Ads Are Getting Artful and Cryptic, and Maybe That's a...
A dark diner in Anywhere, USA. A writer chasing his invisible muse. A tree set aflame in the midst of a desert. One lone buffalo, roaming. The latest impressionistic Volvo spot by Grey New York...
View ArticleTranslation Names New Chief Strategy Officer as Well as New Head of Talent
Translation, which describes itself as a full-service communications agency, today announced it hired Daniel Cherry III to be its new chief strategy officer. He formerly served as the chief marketing...
View ArticleHulu Will Return to the Super Bowl for the Second Straight Year
A year after running its first Super Bowl ad for an original series--which then became the first overtime spot in Super Bowl history--Hulu will be returning to the Big Game on Feb. 4, airing a Super...
View ArticleAshley Madison Gives You One More Reason to Go Running in the Morning
Why do runners run? Ashley Madison provides at least one answer in "Morning Run," which turns out to be a humorous spoof on the tropes of sports advertising geared to women. Keep running, lady! Ashley...
View ArticleFlicks: Facebook’s New Way of Measuring Time
Facebook just created a new way to measure time, but you won't be seeing it on your Apple Watch. The social network introduced Flicks, which are aimed at simplifying the process for programmers and...
View ArticleFacebook Is in a Trust Crisis
Trust is a tricky thing. Do you trust that someone is telling you the truth? Do you trust them with your secrets? Do you trust that they will continue to behave in a similar way tomorrow as they do...
View ArticleNielsen Social Content Ratings, Week of Jan. 15: The Matchup for Super Bowl...
The National Football League's two conference championship games far surpassed anything else television had to offer during the week of Jan. 15, according to the Nielsen Social Content Ratings. The...
View ArticleDDB New York Welcomes Creative Duo From Grey as Co-CCOs
DDB New York has hired Lisa Topol and Derek Barnes as co-CCOs, effective in March. The duo will lead the agency's creative department across a client roster that includes Unilever, Mars, PepsiCo,...
View ArticleUnivision Promotes Jessica Rodriguez to the New Position of President and COO
Univision is promoting Jessica Rodriguez to president and chief operating officer, a new position at the nation's leading Spanish-language media company. Rodriguez, who was named to the 2016 Adweek 50,...
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