Condom Ad Says Sex Is the Last Bastion of Intimacy in a Cold, Detached World
You won't see much skin in Sid Lee's futuristic brand film for Skyn condoms. Sweaty bodies intertwined in the throes of passion are nowhere to be found. Instead, we get a moody sci-fi scenario about...
View ArticleFacebook Is Looking for Feedback on Purchases Made From Its Advertisers
Facebook is introducing a way for people to share feedback on transactions they concluded with advertisers, even when those purchases were consummated off the social network, such as on retailers'...
View ArticleEverything You Need to Know About the Cannes Lions’ CMO Growth Council,...
This year, during the Cannes Lions International Festival of Creativity, while many agencies are counting their gold, silver and bronze Lions, there will be a group of 25 marketing chiefs gathered...
View Article5 Can’t-Miss Panels With Brands at Cannes Lions This Year
With the Cannes Lions Festival of Creativity right around the corner, it's time to see what panels you can squeeze into your busy schedule. We're talking panels and brands that are worth stepping out...
View ArticleBudweiser Has an Iconic Connection to Music, and the Brand Wants You to...
Budweiser has an indisputable place in music history--and the brand has the pictures to prove it. In a new campaign currently running in Brazil, Budweiser is capitalizing on its place in many...
View ArticleNope, You Still Can’t Ask Google Assistant for 3 Things at Once
Reports of its birth were greatly exaggerated. Despite widespread reports that Google Assistant's Multiple Actions feature for three or more actions was live based on a tweet from Google's hardware...
View ArticleJudge Rules for AT&T in Antitrust Trial, Approving Merger With Time Warner
Almost 20 months after AT&T first announced its deal to acquire Time Warner, the companies could be just six days away from joining forces after a federal judge ruled in AT&T's favor late...
View ArticleA Hotel Chain’s Umbrella Uses LED Strips to Brighten Your Rainy Days
Days Inn shines a new light on a familiar promotional item--an umbrella emblazoned with the brand's logo--in this campaign developed with Olson Engage. The economy hotel chain modified a bunch of...
View ArticleFlying Planes Upside Down Helps Strategy Executive Dream Up Killer...
Mark Mullen would argue some of his best ideas come to him after spending an afternoon in the skies, spinning his open cockpit plane all around and upside down. "It requires a lot of concentration and...
View ArticleAdweek Holds Second Installment of Its Executive Lab Series, Creating a...
Adweek held its second installment of the 2018 Executive Lab Series, Creating a Connected Community, on June 5 at New York's NeueHouse Madison Square. Check out the best shots from the day, as well as...
View ArticleThis Communications Firm Wants to Help Advertising Overcome Its Whiteness...
From Martin Luther King Jr. intoning over pickup trucks to Kendall Jenner defusing protests with Pepsi, one need not look far to see why an agency like Bold Culture is necessary in today's advertising...
View ArticleESPN Freaked Out iPhone Users by Trolling Them With AirDrop During the NBA...
Lots of marketers will tell you that the key to modern advertising is to be less interruptive--inviting viewers into experiences that feel more like entertainment and less like bombardment. But a new...
View ArticleQ&A: Author Avi Goldfarb on How AI Will Change the World—Without Sci-Fi Glamour
Forget what you've heard about automated paradises or dystopian robot economies. Avi Goldfarb argues that the biggest game-changer of the current wave of artificial intelligence technology will be its...
View Article5 Tech Panels and Speakers You Shouldn’t Miss at Cannes This Year
With five panels on blockchain alone, it can be easy to get overwhelmed by all the capital-I innovation being discussed at Cannes next week. That's why we've sorted through all of the tech-focused...
View ArticleMother’s Gay Employees Turned Their Blood Into Ink for a Shirt Demanding...
Here's a shirt you likely weren't expecting to see as an agency's celebration of LGBTQ Pride Month. Mother's New York office has created a T-shirt designed with ink that includes the blood of its gay...
View ArticleThe Blood Donations on Facebook Center Is Rolling Out in India, Bangladesh,...
Facebook is marking World Blood Donor Day Thursday with the rollout of its Blood Donations on Facebook center in India, Bangladesh and Pakistan. Blood Donations on Facebook enables users in those...
View ArticleIs the New Air Jordan Documentary a Glimpse at the Future of Brand Content?
There's a moment in the first few minutes of the new movie Unbanned: The Legend of AJ1 that paints a truly bleak picture of what the National Basketball Association was like a generation ago. Today, of...
View ArticleAdBlock Plus Creator Builds Extension to Rate News Trustworthiness Using...
The German software maker behind the world's most popular ad blocker is turning its attention to fake news. AdBlock Plus parent Eyeo released a browser extension on Wednesday that will rate the...
View Article5 Must-See Media Panels You Can’t Miss at Cannes
For those attending the Cannes Lions Festival of Creativity, there are a plethora of topics that apply to media companies and executives. From how society views marijuana to making newsrooms more...
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