Nonprofit Creative Collective Drops Powerful Video Ahead of Cannes to...
Every country has to do better in their efforts to elevate diversity in advertising--and the U.S. is certainly far from perfect. But Brazil has a particularly big problem when it comes to inclusion....
View ArticleBudweiser Is Ready to ‘Light Up the FIFA World Cup’ on Twitter, Facebook and...
Budweiser and parent company Anheuser-Busch InBev have a few initiatives on tap on Twitter, Facebook and Instagram for 2018 FIFA World Cup Russia, which kicks off Thursday. Voting for the Man of the...
View ArticleSelf Magazine and The Players’ Tribune Will Partner to Spotlight Female Athletes
For the first time, two separately owned brands are coming together to showcase women in sports. Self, a Cond? Nast title, as well as The Players' Tribune, founded by Derek Jeter, will partner to...
View ArticleCindy Gallop Has a Bold Suggestion to Help Cannes Lions ‘Eradicate #MeToo’
Gender equality and sexual harassment will inevitably be a major topic of debate at this year's Cannes Lions Festival of Creativity, whether at official events or in the many conversations surrounding...
View ArticleEtsy Announces New Tools for Sellers, and a Higher Transaction Fee
Etsy's relationship with craft-makers on its platform isn't as positive as it could be, but the company's new suite of tools for sellers may finally make some business owners happier. The 13-year-old...
View ArticleFacebook, New York Times Execs Get Into Heated Debate Over Ad Policy
Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York...
View ArticleThis Branded Series Makes a Compelling Case That Cheez Doodles Are the Key to...
The path to enlightenment is lined with salty snacks, as far as Lindsay the life coach is concerned, and she'll be happy to dole out some unconventional advice to you over a bag of Cheez Doodles. Pick...
View ArticleDissolvable Billboard Turns Standing Water Into Larvae Danger Zone
Habitat for Humanity Brazil launched an outdoor campaign that turned posters into dissolvable, mosquito larvae killing machines. Just add water, or rain, which Brazil has plenty of. The country also...
View Article5 Takeaways From the Reuters Institute Digital News Report
Podcasts, fake news and digital assistants are all key growing trends highlighted in the seventh annual Reuters Institute Digital News Report. The report surveyed more than 74,000 people in 37 markets...
View ArticleAmerican Red Cross Gets Media Outlets Like the Dodo to Change Their Logos for...
Typically, media agencies try to get their media partners to drop their advertising prices. In a new spin on its ongoing campaign "Missing Types" for the American Red Cross, OMD got them to drop...
View ArticleSnapchat Finally Cracks Open Its Door for Developers
After years of not offering a public application-programming interface like those of Facebook and Twitter, Snapchat is finally providing some access to the developer community with its introduction of...
View ArticleApple Created an Ode to the Trials and Triumphs of Creating on a Mac
Creativity can be messy. The path to making that song, film--thing--is fraught. However, Apple, since introducing the Macintosh in 1984 (you remember the commercial, right?), has democratized the...
View ArticleBusch Reminds a Small-Town Family What Their Dad Really Wants for Father’s Day
What does dad want for Father's Day? If you're Joe Gray, father of three living in Cherry Valley, NY, the only thing on your list is a can of Busch. In Busch's Father's Day campaign, the beer company...
View ArticleData Analytics Professionals Weigh In on the Challenges of Bringing AI to...
Artificial intelligence is top of mind for almost any business that deals with data analytics these days, but that doesn't mean they're all on the same page when it comes to the process of implementing...
View ArticleAdweek Elevate: Marketers on Social Relevance and Not Letting the Robots Take...
In his keynote presentation at Adweek's Elevate: Creativity event, Burger King CMO Fernando Mercado demonstrated how his brand pulled itself out of a marketing slump by recalibrating its advertising to...
View ArticleThis Study Shows Which Creative Agencies Won What U.S. Business in the First...
In a study released to Adweek measuring U.S. creative agencies' new business activity in the first quarter of 2018, COMvergence highlighted Leo Burnett as the leader of the pack with the Publicis...
View ArticleResident Evil and Sony Led E3 Conversations on Facebook
The Electronic Entertainment Expo (E3) took place this week in Los Angeles. Now that the conference is over, Facebook revealed the most discussed games and publishers on Facebook and Instagram from...
View ArticleFeel Your Blood Pressure Rise as Oxygen Gears Up for a ‘Cruel Summer’
Under a brilliant sky, the yards are tidy, the pools are crystal clear and the suburbanites are puttering and partying. All is right, perfect even, in these summer scenarios. Or is it? That overturned...
View ArticleDeloitte, American Express and More Activate at the U.S. Open With VR and...
Golf may be the name of the game at the 2018 U.S. Open, but brands are getting a piece of the action off the green. The U.S. Open boasts several official brand partners for this year's event, which is...
View ArticleThursday Night Football Helps Power Fox’s CPM Upfront Gains
As Comcast and Disney battle over who will purchase its parent company, Fox Networks Group stuck to its "business as usual" mantra by putting the finishing touches on its upfront negotiations, almost...
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