In 25 Years, Google CMO Lorraine Twohill Is Only the Second Woman to Accept...
CANNES, France--Google CMO Lorraine Twohill is only the second woman in 25 years to accept the Creative Marketer of the Year award at the Cannes Lions Festival of Creativity. She closed her winning...
View ArticleMadonna Badger References More Than 15 Women’s Movements in a Stirring Appeal...
CANNES, France--Madonna Badger stepped on stage wearing black at the Cannes Lions closing awards show Friday night and delivered a stirring speech that summed up several recent movements to lift up...
View ArticleYouTube Unveiled New Monetization Options for Creators at VidCon
YouTube used VidCon in Anaheim, Calif., this week to reveal several new monetization options for creators on its platform. Chief product officer Neal Mohan said in a blog post that the Google-owned...
View ArticleTwitter Acquired Security Technology Outfit Smyte
Twitter giveth, and Twitter taketh away--quite abruptly, in the case of the latter. The social network announced in a Twitter Safety blog post that it acquired Smyte, a San Francisco-based technology...
View ArticleHow to Be Consistently Creative, According to Burger King’s Global CMO
Burger King CMO Fernando Machado and his team of ingenious creatives return from another Cannes Lions Festival of Creativity with a handful of Gold, Silver and Bronze awards. Last week, before...
View ArticlePublicis Memo Thanks Clients for Their ‘Commitment to Creativity’ at Cannes
It was a very different year for Publicis this year at the Cannes Lions International Festival of Creativity, following the holding company's decision to refrain from submitting work in order to focus...
View ArticleWhat the Colonel Wished He’d Brought With Him to Cannes
CANNES, France--The Colonel was here Thursday for a panel on the evolution of the KFC brand, which in no small part is due to the creatives at Wieden+Kennedy. In fact, the Colonel was played by W+K ecd...
View ArticleCarlsberg Used Molecular Gastronomy to Invent Beer Caviar, Then Took It to...
Beer and caviar might not be the first culinary combo you think of when packing refreshments for the World Cup, but Carlsberg decided it was a matchup worthy of a global stage. Using molecular...
View ArticleHow Instagram’s IGTV Threatens Musical.ly
Almost immediately after Instagram launched its IGTV long-form video format last week, 17-year-old Ariel Martin was already posting her first uploads, which consisted of her getting ready for prom...
View ArticlePublicis Groupe Appoints First Chairman of the Middle East
Publicis Groupe announced today that it appointed its first chairman of the Middle East region--Raja Trad. Trad, who was named CEO of Publicis Communications MEA in 2016, will now oversee all of the...
View ArticleThe Pros and Cons of Picking an Influencer to Represent Your Brand
Digital media has birthed the era of the direct-to-consumer celebrity. In the same way that disruptor brands like Casper, Away and Glossier have subverted the traditional retail model to go...
View ArticleInstagram: Here’s How to Hide a Video on IGTV
Instagram recently launched IGTV, its home for longer-form videos. When browsing the IGTV tab in the Instagram application (or when using the standalone IGTV app), you may come across videos you're not...
View ArticleDawn Ostroff Leaves Condé Nast for Spotify
Dawn Ostroff, who has been president of Cond? Nast Entertainment (CNE) for the last seven years, is leaving the publisher at the end of July and joining audio streaming platform Spotify, where she will...
View ArticleInfluencer-Only Mural Promo in L.A. Just Makes Everyone Mad
We know dumb ideas can still make for brilliant marketing if they manage to catch fire, and that might just be the case with an "influencer-only" mural recently unveiled in L.A. The mural, which is...
View ArticleHow P&G’s ‘The Talk,’ a Grand Prix Winner in Film, Brought a New Level of...
CANNES, France--It is a short film that is incredibly specific--pointedly so--to this moment in America, but "The Talk" clearly has resonance far beyond one country. The video, created as part of...
View ArticleKFC’s Recipe for Marketing Success Is No Secret—Innovate While Respecting...
CANNES, France--Most people have a favorite Kentucky Fried Chicken (KFC) Colonel. From Rob Riggle's frenetic energy to Rob Lowe's cool space vibe to the awesome country legend Reba McEntire, the list...
View ArticleMichelob Ultra Is Giving 95 Beer Lovers a Chance to Run the NYC Marathon
Michelob Ultra is making its fans consider a wild question: How far would you run for an ice-cold beer? For those who'd run 26.2 miles (yes, that's a full marathon), the brand has a unique opportunity:...
View ArticleBudweiser’s Iconic ‘Whassup’ Campaign Is Back—With a Burger King Cameo
Nearly 20 years ago, Budweiser introduced one of its most memorable (and absurd) campaigns, "Whassup," to the nation. Today, the company is reviving the iconic piece of marketing, but this time,...
View ArticleAfter Boosting Your Tinder Profile, Delta’s Selfie Wall Now Offers a Chance...
Delta's Selfie Wall, which debuted in Williamsburg last year, was an engagement goldmine thanks to its clever concept of creating backdrops that would make you look like an international adventurer in...
View ArticleBase Your Social Media Strategy on the Storytelling Framework of ‘Avengers:...
Social media is noisy. We all know this. Every single second, there are: 814 images published on Instagram 2,644,941 emails sent 7,844 tweets sent Worse, did you know that a tweet's shelf life is five...
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