Dunkin’ Donuts Sends U.S. Media Account to Publicis Groupe
Dunkin' Donuts announced today it is sending its U.S. media account to Publicis Media, which will pull resources from shops including Digitas and Blue 449 to create a dedicated unit for the chain. The...
View ArticleAmerica Doesn’t Exist in Airbnb’s Response to Trump’s Travel Ban
Here we go again. This time, the U.S. Supreme Court voted to upholding President Donald Trump's travel ban, limiting travel to the U.S. for people from Iran, Libya, North Korea, Syria, Venezuela,...
View ArticleSony Selects Big Spaceship as Agency Partner to Promote its Master Brand
Sony Corporation of America selected Brooklyn-based Big Spaceship as its brand and creative agency partner to promote its master brand, following a review. It's unclear if incumbent Tracey Locke...
View ArticleWant to Bring Your Kid to Cannes Lions? The Festival Could Have Childcare...
CANNES, France--Advertising's biggest festival doesn't exactly lay out the welcome mat for families. It's a week long, the schedule is grueling and the bacchanal reputation precedes it. But in a sign...
View ArticleHow a Surge of Tourists and Ecological Threats Led to Palau Pledge, Cannes’...
CANNES, France--Typically, tourism policy changes in small island nations don't spark international attention. But at this year's Cannes Lions, that's exactly what took center stage. Palau Pledge, a...
View ArticleWhich Video Streaming Service Is Right for You?
It's no secret how popular streaming video services have become. According to Deloitte's 2018 Digital Media Trends Survey, over 55 percent of U.S. households were subscribed to a paid video streaming...
View ArticleThe Story Behind Apple’s ‘Welcome Home,’ a Joyous Metaphor for the Impact of...
CANNES, France--It's one of the most visually complex ads ever created, a perfectly choreographed adventure that's half Alice in Wonderland, half Wrinkle in Time. But Apple's "Welcome Home" spot for...
View ArticleArnold Names New CEO After a Year of Changes
Arnold has found its new chief executive. Havas Creative chairman and CEO Paul Marobella announced the appointment of Kiran Smith as CEO of Arnold Wednesday. "Arnold is an important agency brand in the...
View Article4 Tips to Maximize Your Brand’s Reach on Instagram’s IGTV
Instagram is, unsurprisingly, the second-most-popular mobile social networking platform. After being acquired by No. 1 seed Facebook over six years ago, the image-focused application has arguably...
View Article3 Lessons From Cannes on How Tech Can Improve the Industry
A key question kept cropping up during my time at the Cannes Lions this year: Is technology killing creativity? My answer is, unabashedly, no. Emerging technology--such as artificial intelligence (AI)...
View ArticleInstagram: Here’s How to Share an IGTV Video
Instagram recently launched IGTV, a new section of the Instagram mobile application (and a standalone app) that lets users watch videos that are up to one hour long. If you come across a video on IGTV...
View ArticleClorox Is Leaning Into Influencer Marketing and In-House Creative to Better...
With the half-year mark rapidly approaching, the Clorox Company's marketing team is zeroing in on two major focuses for the rest of the year: influencer marketing and in-house content creation....
View ArticleFor Its First Push Into IGTV, Bacardi Is Helping Fans Create a Music Video in...
We wanted hoverboards. Instead, we got music videos directed in real time by fans of Bacardi through Instagram. OK, fine. Instagram recently rolled out IGTV, a platform for uploading and watching...
View Article4 Ways to Break Through the Noise and Capture Consumers’ Attention
We live in a world of fragmented attention, fleeting micro-moments shared across pieces of different sized glass. Think about the first 10 minutes of your morning. Do you turn on the TV? Ask Alexa for...
View ArticleKroger Will Use Autonomous Vehicles for Grocery Delivery
Kroger, which calls itself America's largest supermarket retailer, has partnered with robotics company Nuro to pilot an autonomous grocery-delivery service in an undisclosed market in the fall. Kroger...
View Article4 Areas That Would Benefit From a Retail-Centric Strategy
Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle--apply here to attend. No two consumers are alike. We know this is...
View ArticleBurlington Stores Appoints Horizon Media as Agency of Record
Burlington Stores, the national off-price retailer of 640 department stores best known for their wide array of coats, has sent its media account to Horizon Media following a review, ending its longtime...
View ArticleHow Brands Can Break Through the Noise and Inspire Organic Innovation
Innovation, whether homegrown or acquired by a merger or acquisition, can power the growth, positive change and value creation that companies covet to give them a competitive edge. Yet few understand...
View ArticleStock Art Services Agree to Stop Accepting Images of Wild Animals in...
It used to be a go-to gag in advertising to dress a chimpanzee in a tiny men's suit, topped off with a fedora, and put him in a commercial. He seemed to be smiling, so he was having a good time, right?...
View ArticleMicrosoft and EY Are Rolling Out Blockchain Technology for Xbox
If Microsoft and EY's blockchain product is successful, it should shape the way video game developers, creators and publishers of all types earn money online. Last week, the companies debuted a content...
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