How Adobe Plans to Fulfill Marketing Cloud Promises Using Its Latest Magento...
Brands are expected to spend up to $43 billion on mar tech this year and as competition between vendors in the space heats up, Adobe has unveiled its latest wares after its $1.7 billion purchase of...
View ArticleSee How Emma Roberts Effortlessly Handles Internet Trolls in Fiat’s Latest Ads
Internet trolls, as insufferable as they may be, are fairly woven into the fabric of social media. It's hard to actively engage in online spaces without running into at least one, and then you have to...
View ArticleDDB’s Tribal Worldwide Wins AT&T U.S. Social Account, Opens 2 New Offices
Tribal Worldwide, a division of Omnicom-owned DDB Worldwide, has been named corporate social media agency of record in the U.S. for AT&T following a review that began around late February or early...
View ArticleThese Brazilian Candy Ads Are Undeniably Dark Yet Surprisingly Entertaining
Candy ads are supposed to be lighter fare, right? It's candy. It's supposed to be fun. And, one could argue that new work out of Wieden + Kennedy Brazil for Mondelez brand Lacta is fun but, wow, talk...
View ArticleFacebook Just Rolled Out 3D Photos in News Feed and via Virtual Reality
Photos on Facebook's News Feed and when the social network is viewed via virtual reality are going 3D, and people don't even need those cheesy cardboard glasses. The social network announced in a blog...
View ArticleRubicon Project and The Guardian Resolve Legal Dispute Over ‘Hidden’ Fees
Rubicon Project and U.K. news title The Guardian have set aside their differences and mutually agreed to resolve their legal disputes that saw them lobby counterclaims in British courts over hidden...
View ArticleFox Will Roll Out Its New JAZ Pods and ‘Fox Blocks’ Ad Formats on Sunday
Fox Networks Group will finally unveil its new JAZ ("Just the A and Z") pods and Fox Blocks ad offerings on Sunday night--albeit on a smaller scale than had initially been planned. In place of...
View ArticleDetailed Personal Information of 14 Million Users Stolen in Facebook Security...
Facebook said that the personal information of 14 million users--including their names, contact information, relationship status, religion, birth date, check-in locations and recent searches--had been...
View ArticleNike’s Jordan Brand Is Using a Facebook Messenger Bot to Deliver Content
Nike teamed up with conversational artificial intelligence platform Snaps on a Facebook Messenger bot for its Jordan Brand that it hopes will jump out of the gym among the sneakerhead community. Dan...
View ArticleFor International Day of the Girl, Disney Gave Girls the Chance to Film Their...
Since 2016, Disney has encouraged girls to dream of their brightest futures with #DreamBigPrincess, an initiative that aims to inspire the next generation of female trailblazers. This year they've...
View ArticleWalmart Acquires 20-Year-Old Intimates Brand Bare Necessities
In its second power move of the month, Walmart has acquired intimates brand Bare Necessities for an undisclosed amount. The 20-year old company has more than 100,000 products with over 160 brands,...
View Article4 Big Reasons Cable Subscribers Haven’t Cut the Cord—Yet
Cable subscribers are adding on streaming services, but not necessarily cutting the cord. Working with research firm LRW, video management program Telaria asked three groups of TV consumers--cable...
View Article23andMe Is Helping People Get to Know Their Genes With Pop-Up Experience in NYC
23andMe conjures images of spitting into a tube and sending it off to the company, specifically for ancestry: the tests that reveal your genetic background and what countries your ancestors came from....
View ArticleWhat Black-ish Creator Kenya Barris Is Working on Under His New Netflix Deal
As Black-ish returns tonight for its fifth season, creator Kenya Barris is no longer overseeing the hit ABC comedy. While he remains as an executive producer, Barris has stepped away from his...
View ArticleMeet Flamingo, the New Female Shaving Brand From Harry’s
Harry's, the direct-to-consumer shaving startup for men, is debuting its first female-centric brand today. Like Harry's, Flamingo is streamlined, offering all the essentials in sleek packaging. In its...
View ArticlePaul G. Allen, Microsoft Co-Founder, Sports Owner and Philanthropist, Dies at...
Leaving a sizable legacy in technology, innovation, sports and philanthropy, Microsoft co-founder Paul G. Allen died Monday at the age of 65 in Seattle due to complications related to non-Hodgkin's...
View ArticleQ&A: Time’s Creative Director on Designing Covers for the News Cycle
After winning Adweek's Cover of the Year award for its series of covers depicting President Trump in a storm, we caught up with D.W. Pine, creative director at Time, about the process behind the covers...
View ArticleHow Specific Consumer Benefits Allow a Brand to Reach the Deepest Corners of...
Isolating product benefits and connecting them to customers is marketing 101. For some reason, it's always been easier in theory than in practice. From hospitality to pharmaceuticals, there's no clear...
View ArticleTrick or Treat: Halloween Was a Hot Topic on Facebook and Instagram in September
Halloween and Labor Day were Hot Topics on Facebook in September, and the two holidays also heated up Instagram, but in reverse order, according to Facebook IQ, the social network's research arm. Colin...
View ArticleWhy a Chief Growth Officer Won’t Fix Your Agency’s High CMO Turnover Rates
At 44 months, the average CMO tenure is one of the shortest in the C-suite, according to a report this year from Spencer Stuart. On the retail side, new data from a survey of 100 marketing leaders...
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