Why These 3 Anticipated TV Shows Fell Flat
Last year, 487 scripted series aired on broadcast, cable and streaming outlets. This year, Netflix alone has cranked out about 700 original series. Let that sink in for a second. Yeah, that's a whole...
View ArticleWhy Organic Growth Is the Key to Growing Your Brand on Instagram
There are a lot of people--and brands--out there who see Instagram as a kind of Wild West where anyone can strike it rich, especially with the help of some third-party tools. But the fact of the matter...
View ArticleInMobi Purchases an Ad-Tech Unit From Sprint to Strengthen Its Marketing Cloud
InMobi is purchasing Pinsight Media from U.S. telecom Sprint with an all-stock deal as part of a wider partnership, a deal that comes amid a spate of relationships between telecoms and ad-tech...
View ArticleFacebook Users Turned to the Absurd in September, According to Facebook IQ
Life had no meaning for Facebook users in September, as absurdism--along with associated topics ethical egoism, nihilism, pessimism, existentialism, skepticism, surrealism, anarchism, Albert Camus,...
View ArticleWhy Brands Need to Shift the Focus on Putting the Right Ad in the Right Channel
It may seem obvious, but too often people get trapped looking at performance metrics of marketing channels and forget the importance of the actual advertisements--the message and creative--they are...
View ArticleCBS Picks Its Post-Super Bowl Programming: New Competition Series The World’s...
CBS has settled on its programming to follow Super Bowl LIII on Sunday, Feb. 3. The network will debut The World's Best, its new global talent competition hosted by James Corden, which will showcase...
View ArticleHow Voice Apps Can Help Brands Connect With Consumers When They’re Really Needed
Just when marketers were getting accustomed to developing a multi-screen strategy across TV and digital interfaces, they now also have to begin strategizing for no screens at all. Here's why: Purchases...
View ArticleHere Are All the Shorty Social Good Finalists for 2018, Highlighting the Best...
The third annual Shorty Social Good Awards, which put a spotlight on recent cause marketing campaigns, today announced the finalists for this year's awards show, taking place Nov. 15 in New York City....
View ArticleFacebook: Here’s How to Add a Life Event to a News Feed Post
Facebook's Life Event feature allows users to highlight major events in their lives, such as when they got married or had a child. Our guide will show you how to share a life event in a Facebook News...
View ArticleGeorge Clooney and Natalie Dormer Launch an Epic Quest to Find Some Nespresso
It wasn't too long ago that mega-celebrities were famously reluctant to do ads--other than a few embarrassing do-it-for-the-paycheck appearances they hoped would never leave Japan. But those days are...
View ArticleEx-Droga5 CCO Ted Royer Worked on DDB’s Volkswagen Pitch, Sources Say
DDB hired Ted Royer, the former chief creative officer at Droga5 who was fired from that agency in February, to assist this summer in the Omnicom network's pitch for the global Volkswagen account,...
View ArticleBrands—Even Those in ‘Boring’ Industries—Can Use Humor in Their Marketing
Most people would probably describe me as a fairly serious person. In fact, the night I met my future wife, an ex-girlfriend cautioned her, claiming I "wasn't any fun." Seriously. That happened. I only...
View ArticleFigliulo & Partners Rebrands as Fig
Figliulo&Partners, the full-service indie agency founded by former TBWA chief creative officer Mark Figliulo five years ago today, announced that it will retire its formal, slightly stodgy name in...
View ArticleTwitter Is Making Some Changes to How Reported Tweets Are Displayed
Twitter announced changes to the way it displays tweets that have been deleted following enforcement action by the social network, as well as tweets that people have reported. When a tweet is deleted...
View ArticleAd Council Unveils New Additions to Board of Directors
The newly rebranded Ad Council has unveiled an impressive list of new members to its board of directors (who were elected at its fall meeting) including Publicis Groupe chief creative officer and...
View ArticleHow IT and Marketing Can Avoid Becoming History’s Next Big Rivals
Crunchy peanut butter versus smooth. Vanilla ice cream versus chocolate. In the grand scheme of things, some of history's biggest competitors have more in common than not. The same goes for marketing...
View ArticleThis Ad Promoting a French Spy Thriller Is Just as Exciting as the Series Itself
What goes through the minds of talented screenwriters? If it's the team behind the wildly popular Canal+ shows The Young Pope, Versailles and The Bureau, be ready for a great deal of imagination and a...
View ArticleFacebook Is Making Some Changes to Its Branded Content Tag
Facebook announced three key updates Thursday related to branded content on its platform. The social network is updating the language on its branded content tag from "Paid" to "Paid Partnership." The...
View ArticleDataXu Seeks $300 Million Exit
DataXu is exploring potential buyers and is working with investment bank GCA Advisors, according to a report in The Wall Street Journal, citing sources familiar with proceedings. The video advertising...
View ArticleDDB CEO Wendy Clark to Step Down From Time’s Up Leadership Committee After...
Time's Up Advertising addressed Adweek's report that DDB recently hired former Droga5 chief creative officer Ted Royer, who was fired from the agency in February, to work on the Volkswagen pitch. In a...
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