Facebook Is Testing a Special Halloween Stories Feature in the U.S.
Facebook conjured up some Halloween tricks and treats for Facebook Stories. The social network is testing a Halloween Story feature, which has the same 24-hour shelf life that traditional Facebook...
View ArticleFacebook Pulls Dozens More Iran-Based Accounts and Pages ‘Sowing Discord’ in...
Facebook said it had identified and removed more than 80 pages, groups and accounts on the platform that originated in Iran and had reached more than a million Facebook and Instagram users with highly...
View ArticleShopify Adds Venmo as a Checkout Option Just in Time for the Holidays
Shopping on your phone just got a little bit easier. Shopify, the ecommerce platform, is partnering with Venmo, the PayPal-owned mobile platform, to create a faster mobile checkout experience. Shopify...
View ArticleMichael Jordan Tackles the ‘Greatest Ever’ Debate in Surprise Sunday Night...
It took a long time, but Michael Jordan is weighing in on the "greatest ever" athlete debate in a spot that will debut Sunday night on NBC. While the spot initially seems to be a Nike or Gatorade ad in...
View ArticleMailchimp’s New Rebranding Effort Celebrates Other Businesses That Have Also...
You probably know Mailchimp as a handy "set it and forget it" email marketing tool. You might even remember last year's campaigns from Droga5 and the podcast Serial, in which people famously tried and...
View ArticleHow Ad-Tech Companies Are Trying to Crack the Complex Audience Matching Quandary
A recent ANA survey highlights how "identity" is a primary need for marketers in order to target audiences with appropriate messaging. Forty-seven percent of U.S. marketers claim their organizations...
View ArticleHow Denny’s Rebuilt Its Fading Brand Into a Modern, Social-Savvy Business
In 2009, Denny's was in a rough spot. Foot traffic to its restaurants had been on the decline for several years in a row. And though its brand awareness was strong--over 95 percent of Americans knew...
View ArticleSnapchat Just Introduced a Snap Camera App for Desktops
Why should mobile users have all of the fun? Snapchat Friday introduced Snap Camera, a free application for Mac and Windows desktops that brings thousands of the messaging application's lenses to those...
View ArticleWelch’s Smashes the Hell Out of Some Grapes In Its Humorously Horrifying New Ad
Grapes are back. They never really left. Companies marketing those woody berries have had some problems connecting to Gen X men, though. So Welch's, the world's leading maker of Concord and Niagara...
View ArticleWhatsApp: Here’s How to Download and Send Stickers in a Chat
WhatsApp recently added the ability for users to send stickers to other users in their chats. Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application...
View Article3 Steps to Build a Lasting Emotional Connection With Customers
Emotion. It is what drives our thoughts, actions, decisions and purchasing behavior. Consumers are increasingly making purchasing decisions based on how they feel about brands instead of what they...
View ArticleThis Knifemaker Urges People to Keep Their Hands ‘Sharp’ by Making Stuff
Knifemaker WR Case & Sons seeks to cut through the clutter by focusing on hands using blades to create, repair and refurbish, rather than obsessing over the shiny tools themselves. Our hands, we're...
View ArticleWhy Brands Need to Prioritize Real Influencers Over the Fake Ones
As marketers, it is certainly important to have a sense of humor about our industry and not take ourselves too seriously. There are big, bold creative campaigns that fall flat, unfortunately placed...
View ArticleR/GA Names New Generation of Leadership as Founder Bob Greenberg Exits CEO...
For the first time in more than four decades, R/GA will soon deliver its trademark "transformation at speed" to clients worldwide without ad legend Bob Greenberg at the helm. The IPG agency announced...
View ArticleApple Used Found Footage to Show Hidden Glimpses of the World’s Most Creative...
There are times when simplicity is best. Unnecessary complexity can muddy the creative waters, especially when it comes to advertising and marketing. In the case of Apple, found imagery is a compelling...
View ArticleThis Newsstand Is Filled With Inaccurate Headlines You May Have Seen on...
What better way to take a stand against disinformation than taking "headlines" seen online, printing them on fake magazine covers and placing them in a mock newsstand? That's the route the Columbia...
View ArticlePinterest Shared 7 Steps for Brands Launching Ad Campaigns
Pinterest small and midsized business marketing lead Lisa Fong shared seven steps that the 1.5 million-plus brands on its platform should go through when launching ad campaigns aimed at some of its...
View ArticleNational TV Ad Revenue Was Flat During the 2017-18 Season, but Ad Loads...
Linear ratings fell again last season, but broadcast and cable networks saw the same amount of total national linear TV ad revenue--$45.5 billion--as in the 2016-17 season, according to new data from...
View ArticleWhat to Know About Emerging Marketing Trends, According to eMarketer’s Chief...
The world is changing--that isn't news. Thanks to technology, jobs are disappearing, new ones are being created, and new products are changing the way we do even the most minute everyday tasks. And of...
View ArticleTwitter’s 280-Character Limit Has Led to More Usage of ‘Full Words and Phrases’
Are people using fewer abbreviations since Twitter extended the character limit for tweets to 280 last November? Twitter Data said in a tweet that it has "seen an increase in people writing out full...
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