A Vampire’s Bloodlust Gets Clock-Blocked in PlayStation’s Fun Ad About...
If you happen to find yourself surrounded by a gaggle of bloodthirsty vampires this Halloween, don't fret. Even without a wooden stake or holy water at your disposal, you may be able to slip away with...
View ArticleCBS Launches Another Streaming Service for Entertainment Coverage
CBS is launching another streaming service--this time, with a focus on entertainment. ET Live, a free, ad-supported network, will offer live coverage of top entertainment stories in collaboration with...
View ArticleIt’s Time for Ad-Tech Companies to Step Up and Prioritize Gender Diversity
Ad tech is a highly competitive and increasingly commoditized industry, one where innovation and creative problem-solving are essential to success. A great way to cultivate those capabilities is by...
View ArticleCar Shoppers in 2 Cities Can ‘Tweet to Test Drive’ a Mini Countryman
Mini USA teamed up with Twitter on an initiative that enables car shoppers to arrange for test drives via the social network. The program is available exclusively in San Francisco and Los Angeles...
View ArticleThis Airline Ad About Emotional Reunions Is One You Might Love, Actually
Love, Actually may be a polarizing and cringe-inducing movie when viewed in 2018, but one moment inarguably holds up: the opening scene that shows touching, real reunions in Heathrow Airport's arrivals...
View ArticleCriteo’s Revenues Dip 5% as It Counts the Cost of Apple’s Cookie-Blocking...
Criteo posted a 5 percent year-over-year decline in earnings in the third quarter with revenues of $223 million, as the company continues to feel the impact of GDPR and Apple's embrace of...
View ArticleSpotify Threw a Colorful Day of the Dead Celebration to Honor Deceased...
D?a de los Muertos--or Day of the Dead--is upon us. The Mexican holiday kicks off on Halloween, serve as a day of celebration and remembrance for family and friends that have passed. This year, Spotify...
View ArticleBusinesses on Instagram Will Still Be Able to Search Hashtags on a Limited Basis
As part of changes to the Instagram Graph API (application-programming interface) that were announced in January and go into effect Dec. 11, the ability for businesses to search hashtags via the API is...
View ArticleMDC Integrates Social Content Shop Attention Into Media Agency Assembly
Assembly, the MDC Partners-owned full-service media agency, announced the integration of social content shop Attention into its business, bringing creative capabilities in-house. "There is a trend of...
View ArticleIt’s Time for Brands to Take Brand Safety Seriously
Over the weekend, a man walked into Rabbi Jeffrey Myers' Pittsburgh synagogue, opened fire and killed 11 people who were worshiping on the Sabbath. Leading a vigil on Sunday night, Rabbi Myers,...
View ArticleFacebook Is Expanding Its Test of a Breaking News Tag to Publishers in More...
Facebook is expanding the breaking news tag it began testing in March to more markets and displaying the resulting breaking news label in more countries. The social network kicked off the test in March...
View ArticleThere Is No Such Thing as a Dumb Question in This Humorous New Zealand Police...
The New Zealand Police Department has a relatively straightforward mission: recruit new staff from diverse backgrounds to better represent the communities it serves. To achieve the goal of better...
View ArticleTake Risks, Tell Stories and Other Marketing Lessons From Progressive’s CMO
At last week's ANA Masters of Marketing Conference, marketers talked about a changing industry, one that faced new challenges while still reckoning with old ones. But Jeff Charney, Progressive's CMO,...
View ArticleHims Branches Into Women’s Health With the Launch of Hers
Hims and Hers. Hims, a telemedicine startup that provides prescriptions and over-the-counter products that address men's health issues like erectile dysfunction and hair loss-namely, concerns that you...
View ArticleCannes and MediaLink to Offer Marketers Exclusive Content Creation Education...
The Cannes Lions International Festival of Creativity announced a new partnership with strategic advisory firm MediaLink to host "intimate, curated" activations, roundtables, meetings and networking...
View ArticleWe Created a Creepy Interactive Tale About Voice Tech. Here’s How It Went...
With the never-ending talk of politics and climate change, social media may be scary enough as it is. But in light of Adweek reporter Lisa Lacy's story on robots, AI and the other side of the uncanny...
View ArticleHoping to Leverage a Larger Audience, Recode Will Relaunch on Vox.com
Technology news website Recode, hoping to gain more clicks, will retain its staff and brand, but become a special section at sister site Vox.com under parent company Vox Media. Vox Media, which...
View ArticleCannes Adds Two New Lions for 2019 But Drops Product Design as a Standalone...
The roster of trophy categories is an ever-shifting thing at the Cannes Lions International Festival of Creativity, and now we know how 2019's lineup will be different from years past. Most notably,...
View Article56 Brands Including Nike, Amazon and Marriott Call For Protection of...
Fifty-six companies including Lyft, Coca-Cola, Levi's and Airbnb released a joint statement today in support of the transgender community. The statement is a direct response to reports that the Trump...
View ArticleWondering How to Connect With Your Ideal Audience? Try Targeting Them in the...
Brands and marketers could gain a lot from finding out more about the fans in the stands or seats. Millions of people enter thousands of venues every year across sports, music, special events,...
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